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Thank you IndieReader for reviewing our “Tough Times Great PR” book!
We have received an online review from one of the leading book sites, IndieReader, on our book “Tough Times Great...
We are found on Campaign Asia Portfolio
We are listed on the leading public relations (PR) and communications media, Campaign Asia, under their Portfolio page. Read more...
Apple Podcasts now on the Web!
While you could hear our Podcasts on Spotify and elsewhere, Apple users (on iOS and Mac) now can listen in...
7 Best Practices of Crisis Management And Communication
Crises are plaguing many organizations today, including governments, corporations, institutions, non-profits, smaller entities, and even individuals. Share...
5 Ways to earn media coverage for businesses in highly regulated industries such as healthcare
If you are in the hospital, clinic, media equipment, or health supplements business, you know that the challenging economic climate...
PR and marketing – role of journalists and influencers
Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. Share...
OCEP Marketing Model (Owned, Communal, Earned & Paid Media)
We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding...
5 tips I learned from the military to succeed as a communicator
I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of...
Are you still lagging behind with “just in time” PR and marketing?
Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in...
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