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PR and marketing – role of journalists and influencers
Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. Share...
OCEP Marketing Model (Owned, Communal, Earned & Paid Media)
We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding...
5 tips I learned from the military to succeed as a communicator
I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of...
Are you still lagging behind with “just in time” PR and marketing?
Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in...
Want to profit from Asia Pacific and LATAM markets?
You want to profit from the 4.5 billion people in Asia Pacific, with 23 countries and more than 14 major...
Investing in Singapore: Unlocking AI and Tech Opportunities through B2B Public Relations
Investing in Singapore for AI and tech companies through B2B public relations is highly advantageous due to Singapore’s position as...
Securing Asia: How Cybersecurity Companies are Dominating the Market with B2B Public Relations
The Asia-Pacific region has become a hotbed for cyber incidents, as investments into cybersecurity may not be as deep and...
Successful B2B PR in Asia Pacific for industrial companies takes more than just a news release
Business-to-business (B2B) public relations (PR) is an indispensable tool for industrial companies in the Asia Pacific region, as it plays...
5 keys to unlocking a successful collaboration with your PR agency
So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and...
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