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Apple Podcasts now on the Web!
While you could hear our Podcasts on Spotify and elsewhere, Apple users (on iOS and Mac) now can listen in on our […]
7 Best Practices of Crisis Management And Communication
Crises are plaguing many organizations today, including governments, corporations, institutions, non-profits, smaller entities, and even individuals.
5 Ways to earn media coverage for businesses in highly regulated industries such as healthcare
If you are in the hospital, clinic, media equipment, or health supplements business, you know that the challenging economic climate can dampen […]
PR and marketing – role of journalists and influencers
Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed.
OCEP Marketing Model (Owned, Communal, Earned & Paid Media)
We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding of nuanced […]