Apple Podcasts now on the Web!
While you could hear our Podcasts on Spotify and elsewhere, Apple users (on iOS and Mac) now can listen in on our […]
Category: Marketing
5 Ways to earn media coverage for businesses in highly regulated industries such as healthcare
If you are in the hospital, clinic, media equipment, or health supplements business, you know that the challenging economic climate can dampen […]
PR and marketing – role of journalists and influencers
Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. editorDr Seamus Phan […]
OCEP Marketing Model (Owned, Communal, Earned & Paid Media)
We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding of nuanced […]
5 tips I learned from the military to succeed as a communicator
I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of wars, and […]
Are you still lagging behind with “just in time” PR and marketing?
Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant […]