Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.
4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we […]
3 critical tips for spokespersons
I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons […]
Listen to our podcasts
Our video content is repurposed into podcasts progressively, and some of the currently converted video content are now available at platforms such […]
Communications and human resources – synergy and separate
Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is […]
Engage your PR at the C-suite level
Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising, marketing research, […]