Speak directly and simply for impact – avoid double negatives
All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning we intend. […]
PR & Crisis 101 – 6 Tips on Handling Difficult Questions
Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take […]
Theoretical Physics and the art of crisis management
When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory (the TV […]
Future of PR in the 21st Century is the Bottom Line
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a […]
Adieu 2020, Welcome 2021
As we approach the end of possibly the most dreadful year ever, let us keep strong, stay close to loved ones, pray […]
Briefly: FEO before SEO – Website optimization for profit
Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet in 1996 […]