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8 recommendations for building your own in-house studio for audio and video
The digital communications age is entrenched, with the advent of YouTube, TikTok, Instagram, Soundcloud, Spotify, and more. While the mainstream...
The 5 Cs of speechwriting for the C-suite
Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that...
Quick checklist to see if your business is ready for PR in APAC
So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5...
When tech goes dark, the show must go on
What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans...
Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that...
Authentic social media to the rescue in a crisis
You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and...
Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. Share...
4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into...
3 critical tips for spokespersons
I have been in public relations for the last 30 odd years, and I have seen my fair share of...
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