You are the captain of a business in a challenging climate, braving through pandemics, trade wars, and competition. You need experienced co-pilots. We have been helping many businesses and C-suite executives throughout Asia Pacific for more than 30 years, to build, to expand, to get known, to sell, through PR, digital marketing, leadership training, media training, crisis communication, and strategy counsel.
31 years in PR
28 years in Digital
28 years in Webdev
31 years in HRD
28 years – longest client
You want Mindshare & Reputation – we know HOW
Communication is at the very core of our society. That’s what makes us human.
Jan Koum, founder, WhatsApp
McGallen & Bolden is an award-winning and leading PR agency in Asia, specializing in 360-degree holistic communications and strategy counsel for tech, healthcare, B2B and B2C clients. We are based in Singapore, serving customers throughout Asia Pacific and the world for 30+ years.
You want MINDSHARE of customers, employees, government, institutions, investors, and all stakeholders. When you partner with us as your lead digital PR agency and strategy firm, we help you gain MINDSHARE, and MARKETSHARE, with time-proven field experience and ideas, on budget, and on time.
You get REAL B2B PR and B2C PR and digital marketing knowledge and expertise, not some “song and dance”. We are INSIDERS – we have been in your shoes as marketers, technologists, coders, HR experts, managers, entrepreneurs, and salespeople. We know WHY you face challenges and HOW to solve them. We have been journalists (TV, radio, print, online). We are journalists, marketers, technologists all converged into one. We are pioneers in technology and B2B Public Relations (PR) and digital marketing so you benefit from effective campaigns. We are battle-proven, thoroughbred Commandos. Actions, not mere words.
And in a crisis? Whether it be a cybersecurity or data breach, a death at a worksite, a financial scandal, or a disease outbreak like SARS or COVID-19, you need steady hands who have braved all the major crises from 1990s to now, to work closely with you to formulate Crisis Communication and Management Programs and Media Training for Spokespersons.
HOW do we help you?
Having been pioneers in digital marketing (e-commerce, digital video, social network, inbound marketing, multimedia, Web, mobile), cybersecurity, interactive training, and B2B PR, we bring C-suite strategies and tactics to realize your goals. We roll up our sleeves, solve your problems, and help you succeed.
We have helped launch brands from scratch in Singapore and Asia Pacific, including many luminary brands from technology, manufacturing, fashion, healthcare, lifestyle, institutions, and sports.
We serve you in the Asia Pacific and beyond. Our principals are the same people who have served all our clients PERSONALLY and will serve you PERSONALLY – all that 60+ years of collective expertise and proven knowledge are at your service.
Today, relying on earned media is not enough. You need a holistic program of “owned”, “earned”, “communal”, and “paid” media. We can help you with ALL these. Communication should be holistic to encompass the Tetrad (“four parts”) of a tightly integrated program of digital marketing (or inbound marketing), social media (influencer audits and campaigns), Public Relations (includes branded content), SEO/SEM, website development, webinars, launch events, and internal communications (training), with technology as a powerful enabler, including the likes of AI (OpenAI/GPT and more).
We also help your C-suite reach out to their LinkedIn audiences, through strategy, research, content creation, and all they need to do is to APPROVE the content and the content will go LIVE. It is that simple! This area complements our Employer Branding work where we work with businesses on both internal and external communication to bring the best of these businesses to the employee market.
We go the whole 9 yards for our clients
“Your work had been so amazing even our headquarters complimented the PR penetration rate of our news in Asia!” – APAC marketing lead, EU industrial B2B client
“Thanks for sharing really enlightening and eye-opening ideas, along with stunning results. We said this multiple times, but it bears repeating: the results out of your regionn were quite impressive. A job well done!” – PR lead, US cybersecurity B2B client
“Wow, great work! That is why I call you boss, boss (thumbs up)!” – marketing lead, healthcare client
“Your firm gave us unquestionable support throughout the pandemic, so we like to give your team recognition, with a goodwill bonus.” – general manager, health-related client
“Thank you for the great support!” – APAC marketing lead, EU automation B2B client
We serve B2B, Cybersecurity, Industrial, AI, Automation, and more
We are pioneers and experts in serving these industries, so if you belong to one of these, you know who to call!
- Cyber security (Internet security, network security, cloud security, mobile security)
- Industrial automation and safety (IoT, industrial controls, robotics)
- AI/ML/SaaS (Artificial Intelligence, machine learning, automation)
- Healthcare and pharmaceuticals (hospitals, clinics, supplements, skincare, beauty, etc)
- Audio-Visual (AV) and Video (hi-fi, speakers, headsets, conferencing, cameras, etc)
- Fashion and Footwear (fashion, functional, sports, eyewear, etc)
- Food and Beverage (restaurants, entertainment, etc)
Tough times call for tough measures, and these lessons can be good foundations to supplement businesses large and emerging.
Public relations (PR) builds brands, nurtures sales and opportunities, and protects the reputation of businesses. PR is a sustained effort nurtured by the C-suite, international communications and external specialist partners.
Following the good reception of the two earlier Dot Zen books, this book continues a journey through the years of a global pandemic, trade wars and conflicts, with a three decades old PR and strategy consulting firm staying afloat and helping clients grow together through the crises with good publicity, brand building, and reputation management.
What were the lessons learned during these crises? How can we benefit from them to nurture and build brands for the long haul? This book serves as an anthology of easy-to-read pieces to stir the imagination with ideas for the C-suite executives and business leaders, peppered with calligraphy and little “Dot Zen Moment” thoughts throughout the book.