Here is a sampling of cybersecurity related clients we have worked with. We have served many more clients, including stalwarts and pioneers in cybersecurity. One pioneer client in the cybersecurity space has been our client for over 20 years! Check with us directly for client success stories.
Synopsys (Software Integrity Group)
Synopsys is a leading software company in the world, with its traditional roots in EDA and IP. Progressively, the business expanded to embrace cybersecurity. We work with the client as its lead agency, managing APAC (focusing on Singapore, SEA and China), with full-spectrum public relations media training, and other additional services.
Services: PR, Marketing, Events, Advertising, Media Training
Countries: South East Asia, China
Challenge: The client is best known for its EDA and IP businesses, and its cybersecurity offerings are lesser known to the public and the media. At the same time, B2B trade media are in grave decline, with declining media opportunities.
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, building up its brand association with cybersecurity, including international and reigonal broadcast (TV and radio), print (trade and mass), and online media.
Media Success Sample (Dec 2016)
804,000 Listenership (Radio)
511,000 Est. Coverage Views
120,000,000 Online Readership
5,440 Social Shares
51 Avg. Domain Authority
Codenomicon (acquired) was a leading Finnish enterprise and Internet security company with specialized tools for vulnerability testing. We have worked with the company in Singapore for a period, providing full-spectrum public relations and marketing communication, media training, and other additional services.
Services: PR, Media Training
Challenge: Vulnerability testing is a very specialized field and the client’s highly technical team needed help to translate their domain knowledge into digestible bits for the public and the media.
Successes: We have helped the client reach out successfully to the media, including broadcast coverage for this highly specialized field (national TV and national radio), on the Heartbleed SSL vulnerability that the client co-identified, as well as other serious vulnerabilities that may affect many global businesses.
Computer Associates (CA)
CA Technologies (used to be Computer Associates) is a leading enterprise solutions company in the world. We served the network security solutions business of CA Technologies, providing full-spectrum PR and marketing communication, media training, etc.
Services: PR, Marketing, Events, Media Training
Challenge: In those years, network security software was still seen by some as optional, and there were much software lapses in adoption, and the market was beginning to be saturated by large and small market players competing for the same media space and public mindshare. Additionally, the client was very large with many diverse business sectors, which required much more effort to pitch specific network security angles.
Successes: We have helped the client establish its brand, its solutions and its presence to fortify the client with an image of enterprise expertise in antivirus and network security, against more aggressive stalwarts and other emerging companies in the same marketplace.
Trend Micro is a leading antivirus and content security company in the world. We served the client with full-spectrum PR and marketing communication, media training, corporate filmmaking, and other additional services. We have helped the company establish a strong foothold in the media, the trade arena, and the public space.
Services: PR, Marketing, Events, Advertising, Media Training, Corporate Filmmaking
Challenge: In those years, antivirus software was still seen by some as optional, and there were much software lapses in adoption, and the market was beginning to be saturated by large and small market players competing for the same media space and public mindshare.
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, building steadily an image of grounded and proven expertise in antivirus and content security. One of the unique campaigns was a custom short film conceptualized, developed, filmed, post-produced entirely by our own team using a Hi8 camcorder, about a science lab infiltrated by a computer virus. The short film was shown before a large audience in a Singapore government-led public and trade seminar, putting the client in a prominent and leading-edge space ahead of its competition. Video remains one of our pioneering strengths, from those days of analog video to web and live streaming video today.
Visit clients we have worked with, past and present.