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Posts

• Why Public Relations (PR)
• TV & Radio interviews
• Sweeten your sales
• Spokesperson culture
• Reward loyal customers
• Presentation basics
• No immutable law
• Media as Ally
• Karate & marketing
• Extra careful service
• Event Selling & Marketing
• Employees just observers?
• Email Marketing basics
• Direct Marketing basics
• Crisis Management basics
• Building Bridges
• Branding of Employees
• Branding of CEOs
• Branding basics
• 100% on time
• Effective Meeting facilitation
• What kind of marketing people?
• Think startup, always
• Tribute to Mac and Mr. Jobs
• What’s your “out of box” experience?
• A job is not all fun and glamor
• Measuring PR effectiveness
• What’s in a name for a brand?
• How to use Mobile Apps for Marketing
• Social Media: Experiment or Strategy?
• Your own Private Mobile App “store”
• Do you get design or do you go cheap?
• Have a communications fire drill?
• Different social media tools for different uses
• Learning + Laboring = Life
• Public Relations? No, much more!
• Right fit for retail sales?
• Fans, Friends, or What?
• Front-page news and PR counsel
• No one is an expert, but experience counts
• Human Resource management and social media
• Website optimization for marketing campaigns
• Carpe diem, and not just your career
• Blogging as part of your social media strategy
• Employer-employee trust – It is a 2-way street
• Is the customer always right? Not quite.
• Structured or unstructured learning at the workplace?
• Fancy formatting blocking sales and interactions?
• Harassment is NOT good salesmanship
• Leadership tips from the field
• CEOs becoming programmers in the new world
• The conundrum of “the customer is always right”
• Old grandma and disciplined hardwork
• Paradox of the “last mover” advantage
• Expensive products and flawed arguments
• The Roulette of Individual Skills
• Depth Of Field and the Publicity “Home Run”
• Checking your computer for DNS violations
• Why marketers need to look past QR Codes soon
• The dilemma of filling a position
• Sending sales pitches to competitors?
• Retiring products and services sometimes
• Don’t list out what you learned, show me
• Flying the entrepreneurial flag
• Abrasive energy or benign diplomacy?
• PR is hard work, and worth everything
• Marketing is about strategy, not mere tactics
• Less static, more moving sights and sounds
• Short messages that backfire sometimes
• Brute force hacking? No, be afraid of social engineering
• Go responsive with your websites
• Is fear the reason for social media adoption?
• What are you really offering a corporate sponsor?
• Past, Present, Future, and Communications
• Target readers with both long- and short-form content
• Videos the way forward in user engagement
• Customer service and social media – Think back-end first
• Pressure or partnership with your suppliers?
• Huge web graphics? It’s the Web, not print!
• Tenure and youth – there is no shortcut
• Reminder: Discard unsolicited emails with attachments
• The camera does not make the photographer
• Quality content for Web, social and mobile
• Organic reach and media ownership
• Stalking your consumers in a shop – don’t
• Epic customer service failures and recovery
• Fans? SEO? Focus on great content first
• Apprenticeship and the mastery of life
• Marketing lessons from a Korean hit song
• Advent of “brand journalism”
• Wisdom of parting ways with customers
• How hands-on are your communication consultants?
• The sales and service blackhole
• Fried rice and great marketing campaigns
• Are you a maybe, or a has been?
• 3 ways to owning content like the big shops
• Keeping pace with the changing tech media scene
• Analytics? Useful, but don’t go overboard
• Chinese painting and what it means to marketing
• Met a Doppelgänger? We may not be unique.
• See that young man helping someone? Recruit him!
• Creativity and innovation – may the child lead us
• Publish or perish for careers and businesses
• Your brand is all about consumer confidence
• Public Relations trends and beyond
• Skilled potters and effective communication
• Smartphone video journalism for everyone
• Success comes through the long-form
• Toxic employees under the microscope
• Optimizing paid, earned and owned media
• Grooming authentic salespeople
• Our new Dot Zen 2.0 book
• Business sustainability lessons from Taiwan
• Open source apps for businesses, you and I
• 3 great friends and the value of customer service
• Tip on getting the Chinese input back on the Mac
• WordPress sites with non-Latin characters
• 3 tips to avoid spectacular event failures
• Obsolete matchsticks and context
• Niceties of language and communication
• Conquer our limitations and thrive
• Smart communication for tech products
• Communicate like a well-mannered poet
• Tips for simple cuts-only video editing
• SEO does not replace quality or branding
• A martial artist and a leader
• Serious partnerships get serious results
• Self-respect and business competitiveness
• My top 10 apps for PR and Communication
• Branding and marketing and baking a good cake
• J.B. Camera Designs and great service
• Marketing and seeing from a wide aperture
• Miss the film look? Try filmconvert
• Karate etiquette for business and careers
• Beyond classroom learning at the workplace
• What NOT to expect with a PR agency
• In life and work, wait your turn and earn it
• Innovation through the abyss of challenges
• Tradition and our humanity
• Coffee and the art of staying happy
• Survival lessons from Uniqlo’s Yanai
• Leading or Branding without wing mirrors?
• Communicating Product or Service Obsolescence
• Raise prices to survive, or get competitive?
• Brush naysaying spectators aside
• Humility against meaningless feuds
• Wrestling control or staying afar
• Respect the rights of authors
• Get coding, before obsolescence bites you
• 7 tips for young job seekers
• Social media is not unidirectional advertising
• Skill and talent trumps mere service
• We are taking back your Customer Card
• I need a cartridge, not a new printer
• Hire holistically, not mere grades
• Shoot stills like a cinematographer
• Winning is NOT everything
• Business expansion and the art of melding
• Sustainable brands, not stunts
• Branding and the Art of Truth
• Why boosting posts may frustrate you
• Influencer and publisher – you
• An Aravt and a successful business
• Seeing aesthetics through artists’ eyes
• Anorexia and trimming corporate sizes
• Journalism – truth, not flashy gadgets
• Tech improves service?
• Your remuneration – expenses vs contribution
• Time spent on analytics vs field marketing
• Actionable social media audiences?
• Building our own stock libraries
• Your future and new languages
• Beating giants through faith and commitment
• Patching broken ceilings and branding
• 4 web design tips from a webmaster
• A Mac user at the crossroads
• Quitters or Movers on your team?
• Heartwarming customer service
• Un-coupling from SEO and building real business
• Business School? Study history instead
• Forget social networking – just meet and chat
• Aging? Who cares, go for your dreams!
• Celebrate perseverance, not just meteoric rises
• Happy New Year!
• Got a bulky item to send? Take a cab
• Facing the giants of social media
• Keeping dreams alive and reaching them
• Death of Optical Drives and Business Efficiency
• Remembering the empowerment of HyperCard
• Fadeout of traditional word processing
• From media clips to social conversations
• Business lessons from buying a mobile phone
• Security breaches and building own platforms
• Pitches and non-disclosure agreements
• Timeliness and branding
• No obstacle can stop us if we keep trying
• A lesson of courage from young baseball players
• The Mochi shop and the 3 benefactors
• Martial arts and the path to leadership
• Excellent quality and service are not accidents
• Research about eyesight and how we manage brands
• Going beyond “awesome” in our communication
• Serve customers well, not with lawsuits
• Is your social network profile looking anemic?
• Talent management – biting divas or team players?
• Winning your storytelling the down-to-earth way
• Real-life stories and good storytelling
• Don’t let fake profiles rip off your campaigns
• 4 Tips for young marketing, advertising and PR upstarts
• Want soul at your company? Start at the top
• Marketing and publicity are NOT synonymous with sales
• Dusk of the directory and dawn of a new social age?
• Social conversations faded. What now for marketers?
• Saying sorry and crisis communication
• Marketing is human engagement, not technology or data obsession
• 5 tips of choosing a website developer
• Your business runs on more than just aesthetics
• Choosing influencers for social marketing
• McGallen & Bolden Wins Bronze Stevie® Award
• Finalist in the 2015 PR Daily Awards
• Video for self-directed learning
• 7.5 suggestions for product design and development
• Insights and Experience trumps mere creative window dressing
• Thank Apple, Google and WordPress for our web successes
• Are you measuring your Communication Campaigns well?
• 4 rules of fighting against “feature creep”
• Swamped with your own chaos? Beat it with discipline
• We won a SILVER Stevie® Award!
• Adblocking is changing advertising and helping everyone
• It is all about spending advertising dollars
• Leadership training for aviation
• 5 suggestions when looking for influencers
• Foolish “leaders”, Smart leaders, or Wise leaders? You decide.
• Honorable Mention – Digital PR Firm of the Year
• Transformative communication – beyond public relations
• 5 tips to reach every consumer in bad times (Don’t be a generation-specific marketer)
• Increasing your marketing budget to beat your competition yet?
• 5 questions to gauge if your marketing team rocks
• Left out of video and digital marketing? Go small and agile.
• Why every startup needs PR, agency or in-house
• Unlimited revisions and the creative heartache
• Most Innovative PR Agency of the Year 2017 (Bronze Stevie)
• Insiders’ secret to website optimization
• Digital marketing? It is just the baseline now
• PR Agency of the Year 2017 (Silver Stevie®)
• Tips for small businesses and startups – To expand is to survive
• Ikigai – Perspectives from Dr Ken Mogi
• Storytelling from Bobette Buster’s perspective
• 3 tips to slowing the retail decay
• 9 observations of what 2017 meant for marketing and going forward in 2018
• 2018 Greetings from our group!
• Leadership secrets from the cockpit and ancient Asian philosophies
• Most Innovative PR Agency of the Year 2018 (Bronze Stevie)
• Getting a marketing lead? Hire right!
• “Influencers”? Quick question – do they ask for money right away?
• You want to be a real leader? Simulate everything until you master all
• Leadership Tribute to my grandpa, army general and thinker
• Best Practices of Crisis Management And Communication in 2018
• McGallen & Bolden Group Wins Bronze Stevie® Award in 2018 International Business Awards®
• 3 timeless business lessons from George Michael’s “Freedom! 90” song
• 2 Leadership Secrets from the Flight Deck
• Greetings for 2019
• Generation flux – From full-time to hybrid staffing models
• McGallen & Bolden Group Wins Bronze in 2019 Asia-Pacific Stevie Awards for “Most Innovative PR Agency of the Year”
• McGallen & Bolden Group Wins Bronze Stevie® Award in 2019 International Business Awards®
• Should you only hunt for a PR agency when a crisis hits you?
• Happy 2020! (A poem)
• Are you feeling let down by your media monitoring service?
• Running the marathon against the COVID-19 crisis
• Crises, Jobs and Abusers – the COVID-19 crunch
• 4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry
• Leadership – empathy is a super power
• Crisis Communication in Brief – 2020
• 3 Tips to Build a Brand in 2020
• McGallen & Bolden wins Bronze Stevie® for 2020 Most Innovative PR Agency of the Year
• McGallen & Bolden wins International Bronze Stevie 2020 for PR Awards category
• Briefly: Leaders lead by contrarian courage despite adversity
• Briefly: Leadership – customer service and warmth
• Briefly: Exemplary customer service from a tiny watch repair shop
• Briefly: Leadership from 4 Asian airlines turning a profit in Q2 2020
• Briefly: FEO before SEO – Website optimization for profit
• Website Design, Elegance and Form – Lessons from WordPress
• Hammers, Swords & Computers – they are just tools, not gods
• Adieu 2020, Welcome 2021
• 3 Litmus Tests for a Profitable Website
• Battle of Thermopylae and 7 productivity tips
• Future of PR in the 21st Century is the Bottom Line
• Theoretical Physics and the art of crisis management
• PR & Crisis 101 – 6 Tips on Handling Difficult Questions
• 6 job hunting tips from a field veteran
• Speak directly and simply for impact – avoid double negatives
• 5 Recommendations for building lasting brands through heritage
• 7 Smart and Wise Ways to Achieve Successful Simplicity
• Leadership – SWOT first, then go
• 2 Poems for the new year – sweet freedom
• Communication – Cultural sensitivity and subtlety
• Future of Marketing may not be about personalization