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- Top B2B & B2C Digital Marketing & PR Agency in Asia – Русский
- Top B2B & B2C Digital Marketing & PR Agency in Asia – 中文 (中国)
- Top B2B & B2C Digital Marketing & PR Agency in Asia – 中文 (台灣)
- Top B2B & B2C Digital Marketing & PR Agency in Asia – 日本語
- Top B2B & B2C Digital Marketing & PR Agency in Asia – 한국어
- Top B2B2C Marketing & PR Agency in Singapore & Asia
- Aurea Terras – the Asia Pacific PR Collective
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Posts by category
- Category: Insights
- Speak directly and simply for impact – avoid double negatives
- PR & Crisis 101 – 6 Tips on Handling Difficult Questions
- Theoretical Physics and the art of crisis management
- Future of PR in the 21st Century is the Bottom Line
- Battle of Thermopylae and 7 productivity tips
- 3 Litmus Tests for a Profitable Website (includes Slideshare!)
- Hammers, Swords & Computers – they are just tools, not gods
- Website Design, Elegance and Form – Lessons from WordPress
- McGallen & Bolden wins International Bronze Stevie 2020 for PR Awards category
- McGallen & Bolden wins Bronze Stevie® for 2020 Most Innovative PR Agency of the Year
- 3 Tips to Build a Brand in 2020
- Crisis Communication in Brief – 2020
- Leadership – empathy is a super power
- 4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry
- Running the marathon against the COVID-19 crisis
- Are you feeling let down by your media monitoring service?
- Happy 2020! (A poem)
- Should you only hunt for a PR agency when a crisis hits you?
- McGallen & Bolden Group Wins Bronze Stevie® Award in 2019 International Business Awards®
- McGallen & Bolden Group Wins Bronze in 2019 Asia-Pacific Stevie Awards for “Most Innovative PR Agency of the Year”
- Greetings for 2019
- 2 Leadership Secrets from the Flight Deck
- 3 timeless business lessons from George Michael’s “Freedom! 90” song
- McGallen & Bolden Group Wins Bronze Stevie® Award in 2018 International Business Awards®
- Best Practices of Crisis Management And Communication in 2018
- Leadership Tribute to my grandpa, army general and thinker
- You want to be a real leader? Simulate everything until you master all
- “Influencers”? Quick question – do they ask for money right away?
- Getting a marketing lead? Hire right!
- Most Innovative PR Agency of the Year 2018 (Bronze Stevie)
- Leadership secrets from the cockpit and ancient Asian philosophies
- 2018 Greetings from our group!
- 9 observations of what 2017 meant for marketing and going forward in 2018
- 3 tips to slowing the retail decay
- Tips for small businesses and startups – To expand is to survive
- PR Agency of the Year 2017 (Silver Stevie®)
- Digital marketing? It is just the baseline now
- Insiders’ secret to website optimization
- Most Innovative PR Agency of the Year 2017 (Bronze Stevie)
- Unlimited revisions and the creative heartache
- Why every startup needs PR, agency or in-house
- Left out of video and digital marketing? Go small and agile.
- 5 questions to gauge if your marketing team rocks
- Increasing your marketing budget to beat your competition yet?
- 5 tips to reach every consumer in bad times (Don’t be a generation-specific marketer)
- Honorable Mention – Digital PR Firm of the Year
- Foolish “leaders”, Smart leaders, or Wise leaders? You decide.
- 5 suggestions when looking for influencers
- Leadership training for aviation
- It is all about spending advertising dollars
- Adblocking is changing advertising and helping everyone
- We won a SILVER Stevie® Award!
- Swamped with your own chaos? Beat it with discipline
- 4 rules of fighting against “feature creep”
- Are you measuring your Communication Campaigns well?
- Thank Apple, Google and WordPress for our web successes
- Insights and Experience trumps mere creative window dressing
- 7.5 suggestions for product design and development
- Finalist in the 2015 PR Daily Awards
- McGallen & Bolden Wins Bronze Stevie® Award
- Choosing influencers for social marketing
- Your business runs on more than just aesthetics
- 5 tips of choosing a website developer
- Marketing is human engagement, not technology or data obsession
- Saying sorry and crisis communication
- Social conversations faded. What now for marketers?
- Dusk of the directory and dawn of a new social age?
- Marketing and publicity are NOT synonymous with sales
- Want soul at your company? Start at the top
- Don’t let fake profiles rip off your campaigns
- Real-life stories and good storytelling
- Winning your storytelling the down-to-earth way
- Is your social network profile looking anemic?
- Serve customers well, not with lawsuits
- Going beyond “awesome” in our communication
- Research about eyesight and how we manage brands
- Excellent quality and service are not accidents
- Martial arts and the path to leadership
- The Mochi shop and the 3 benefactors
- A lesson of courage from young baseball players
- No obstacle can stop us if we keep trying
- Timeliness and branding
- Pitches and non-disclosure agreements
- Security breaches and building own platforms
- Business lessons from buying a mobile phone
- From media clips to social conversations
- Fadeout of traditional word processing
- Remembering the empowerment of HyperCard
- Death of Optical Drives and Business Efficiency
- Keeping dreams alive and reaching them
- Facing the giants of social media
- Got a bulky item to send? Take a cab
- Happy New Year!
- Celebrate perseverance, not just meteoric rises
- Aging? Who cares, go for your dreams!
- Forget social networking – just meet and chat
- Business School? Study history instead
- Un-coupling from SEO and building real business
- Heartwarming customer service
- Quitters or Movers on your team?
- A Mac user at the crossroads
- 4 web design tips from a webmaster
- Patching broken ceilings and branding
- Beating giants through faith and commitment
- Your future and new languages
- Building our own stock libraries
- Actionable social media audiences?
- Time spent on analytics vs field marketing
- Tech improves service?
- Journalism – truth, not flashy gadgets
- Anorexia and trimming corporate sizes
- Seeing aesthetics through artists’ eyes
- An Aravt and a successful business
- Influencer and publisher – you
- Why boosting posts may frustrate you
- Branding and the Art of Truth
- Sustainable brands, not stunts
- Business expansion and the art of melding
- Winning is NOT everything
- Shoot stills like a cinematographer
- We are taking back your Customer Card
- Social media is not unidirectional advertising
- Respect the rights of authors
- Wrestling control or staying afar
- Humility against meaningless feuds
- Brush naysaying spectators aside
- Raise prices to survive, or get competitive?
- Communicating Product or Service Obsolescence
- Leading or Branding without wing mirrors?
- Survival lessons from Uniqlo’s Yanai
- Coffee and the art of staying happy
- Tradition and our humanity
- Innovation through the abyss of challenges
- In life and work, wait your turn and earn it
- What NOT to expect with a PR agency
- Karate etiquette for business and careers
- Miss the film look? Try filmconvert
- Marketing and seeing from a wide aperture
- J.B. Camera Designs and great service
- Branding and marketing and baking a good cake
- My top 10 apps for PR and Communication
- Self-respect and business competitiveness
- Serious partnerships get serious results
- A martial artist and a leader
- SEO does not replace quality or branding
- Tips for simple cuts-only video editing
- Communicate like a well-mannered poet
- Smart communication for tech products
- Conquer our limitations and thrive
- Niceties of language and communication
- Obsolete matchsticks and context
- 3 tips to avoid spectacular event failures
- WordPress sites with non-Latin characters
- Tip on getting the Chinese input back on the Mac
- 3 great friends and the value of customer service
- Open source apps for businesses, you and I
- Business sustainability lessons from Taiwan
- Our new Dot Zen 2.0 book
- Optimizing paid, earned and owned media
- Success comes through the long-form
- Smartphone video journalism for everyone
- Skilled potters and effective communication
- Public Relations trends and beyond
- Your brand is all about consumer confidence
- Publish or perish for careers and businesses
- Creativity and innovation – may the child lead us
- Met a Doppelgänger? We may not be unique.
- Chinese painting and what it means to marketing
- Analytics? Useful, but don’t go overboard
- Keeping pace with the changing tech media scene
- 3 ways to owning content like the big shops
- Are you a maybe, or a has been?
- Fried rice and great marketing campaigns
- The sales and service blackhole
- How hands-on are your communication consultants?
- Wisdom of parting ways with customers
- Advent of “brand journalism”
- Marketing lessons from a Korean hit song
- Apprenticeship and the mastery of life
- Fans? SEO? Focus on great content first
- Epic customer service failures and recovery
- Stalking your consumers in a shop – don’t
- Organic reach and media ownership
- Quality content for Web, social and mobile
- The camera does not make the photographer
- Reminder: Discard unsolicited emails with attachments
- Huge web graphics? It’s the Web, not print!
- Pressure or partnership with your suppliers?
- Customer service and social media – Think back-end first
- Videos the way forward in user engagement
- Target readers with both long- and short-form content
- Past, Present, Future, and Communications
- What are you really offering a corporate sponsor?
- Is fear the reason for social media adoption?
- Go responsive with your websites
- Brute force hacking? No, be afraid of social engineering
- Short messages that backfire sometimes
- Less static, more moving sights and sounds
- Marketing is about strategy, not mere tactics
- PR is hard work, and worth everything
- Abrasive energy or benign diplomacy?
- Flying the entrepreneurial flag
- Retiring products and services sometimes
- Sending sales pitches to competitors?
- Why marketers need to look past QR Codes soon
- Checking your computer for DNS violations
- Depth Of Field and the Publicity “Home Run”
- The Roulette of Individual Skills
- Expensive products and flawed arguments
- Paradox of the “last mover” advantage
- Old grandma and disciplined hardwork
- The conundrum of “the customer is always right”
- CEOs becoming programmers in the new world
- Leadership tips from the field
- Harassment is NOT good salesmanship
- Fancy formatting blocking sales and interactions?
- Is the customer always right? Not quite.
- Blogging as part of your social media strategy
- Carpe diem, and not just your career
- Website optimization for marketing campaigns
- No one is an expert, but experience counts
- Front-page news and PR counsel
- Fans, Friends, or What?
- Right fit for retail sales?
- Public Relations? No, much more!
- Different social media tools for different uses
- Have a communications fire drill?
- Do you get design or do you go cheap?
- Your own Private Mobile App “store”
- Social Media: Experiment or Strategy?
- How to use Mobile Apps for Marketing
- What’s in a name for a brand?
- Measuring PR effectiveness
- What’s your “out of box” experience?
- Tribute to Mac and Mr. Jobs
- Think startup, always
- What kind of marketing people?
- 100% on time
- Branding basics
- Building Bridges
- Crisis Management basics
- Direct Marketing basics
- Email Marketing basics
- Event Selling & Marketing
- Extra careful service
- Karate & marketing
- Media as Ally
- No immutable law
- Presentation basics
- Reward loyal customers
- Spokesperson culture
- Sweeten your sales
- TV & Radio interviews
- Why Public Relations (PR)
- Category: Books
- Category: Briefly
- Adieu 2020, Welcome 2021
- Briefly: FEO before SEO – Website optimization for profit
- Briefly: Leadership from 4 Asian airlines turning a profit in Q2 2020
- Briefly: Exemplary customer service from a tiny watch repair shop
- Briefly: Leadership – customer service and warmth
- Briefly: Leaders lead by contrarian courage despite adversity
- Category: Human Capital
- 6 job hunting tips from a field veteran
- Crises, Jobs and Abusers – the COVID-19 crunch
- Generation flux – From full-time to hybrid staffing models
- Transformative communication – beyond public relations
- Video for self-directed learning
- 4 Tips for young marketing, advertising and PR upstarts
- Talent management – biting divas or team players?
- Your remuneration – expenses vs contribution
- Hire holistically, not mere grades
- I need a cartridge, not a new printer
- Skill and talent trumps mere service
- 7 tips for young job seekers
- Get coding, before obsolescence bites you
- Beyond classroom learning at the workplace
- Grooming authentic salespeople
- Toxic employees under the microscope
- See that young man helping someone? Recruit him!
- Tenure and youth – there is no shortcut
- Don’t list out what you learned, show me
- The dilemma of filling a position
- Structured or unstructured learning at the workplace?
- Employer-employee trust – It is a 2-way street
- Human Resource management and social media
- Learning + Laboring = Life
- A job is not all fun and glamor
- Effective Meeting facilitation
- Branding of CEOs
- Branding of Employees
- Employees just observers?
- Category: Leadership
- Category: Marketing
- Category: Technology