Posts
- Why Public Relations (PR)
- TV & Radio interviews
- Sweeten your sales
- Spokesperson culture
- Reward loyal customers
- Presentation basics
- No immutable law
- Media as Ally
- Karate & marketing
- Extra careful service
- Event Selling & Marketing
- Employees just observers?
- Email Marketing basics
- Direct Marketing basics
- Crisis Management basics
- Building Bridges
- Branding of Employees
- Branding of CEOs
- Branding basics
- 100% on time
- Effective Meeting facilitation
- What kind of marketing people?
- Think startup, always
- Tribute to Mac and Mr. Jobs
- What’s your “out of box” experience?
- A job is not all fun and glamor
- Measuring PR effectiveness
- What’s in a name for a brand?
- How to use Mobile Apps for Marketing
- Social Media: Experiment or Strategy?
- Your own Private Mobile App “store”
- Do you get design or do you go cheap?
- Have a communications fire drill?
- Different social media tools for different uses
- Learning + Laboring = Life
- Public Relations? No, much more!
- Right fit for retail sales?
- Fans, Friends, or What?
- Front-page news and PR counsel
- No one is an expert, but experience counts
- Human Resource management and social media
- Website optimization for marketing campaigns
- Carpe diem, and not just your career
- Blogging as part of your social media strategy
- Employer-employee trust – It is a 2-way street
- Is the customer always right? Not quite.
- Structured or unstructured learning at the workplace?
- Fancy formatting blocking sales and interactions?
- Harassment is NOT good salesmanship
- Leadership tips from the field
- CEOs becoming programmers in the new world
- The conundrum of “the customer is always right”
- Old grandma and disciplined hardwork
- Paradox of the “last mover” advantage
- Expensive products and flawed arguments
- The Roulette of Individual Skills
- Depth Of Field and the Publicity “Home Run”
- Checking your computer for DNS violations
- Why marketers need to look past QR Codes soon
- The dilemma of filling a position
- Sending sales pitches to competitors?
- Retiring products and services sometimes
- Don’t list out what you learned, show me
- Flying the entrepreneurial flag
- Abrasive energy or benign diplomacy?
- PR is hard work, and worth everything
- Marketing is about strategy, not mere tactics
- Less static, more moving sights and sounds
- Short messages that backfire sometimes
- Brute force hacking? No, be afraid of social engineering
- Go responsive with your websites
- Is fear the reason for social media adoption?
- What are you really offering a corporate sponsor?
- Past, Present, Future, and Communications
- Target readers with both long- and short-form content
- Videos the way forward in user engagement
- Customer service and social media – Think back-end first
- Pressure or partnership with your suppliers?
- Huge web graphics? It’s the Web, not print!
- Tenure and youth – there is no shortcut
- Reminder: Discard unsolicited emails with attachments
- The camera does not make the photographer
- Quality content for Web, social and mobile
- Organic reach and media ownership
- Stalking your consumers in a shop – don’t
- Epic customer service failures and recovery
- Fans? SEO? Focus on great content first
- Apprenticeship and the mastery of life
- Marketing lessons from a Korean hit song
- Advent of “brand journalism”
- Wisdom of parting ways with customers
- How hands-on are your communication consultants?
- The sales and service blackhole
- Fried rice and great marketing campaigns
- Are you a maybe, or a has been?
- 3 ways to owning content like the big shops
- Keeping pace with the changing tech media scene
- Analytics? Useful, but don’t go overboard
- Chinese painting and what it means to marketing
- Met a Doppelgänger? We may not be unique.
- See that young man helping someone? Recruit him!
- Creativity and innovation – may the child lead us
- Publish or perish for careers and businesses
- Your brand is all about consumer confidence
- Public Relations trends and beyond
- Skilled potters and effective communication
- Smartphone video journalism for everyone
- Success comes through the long-form
- Toxic employees under the microscope
- Optimizing paid, earned and owned media
- Grooming authentic salespeople
- Our new Dot Zen 2.0 book
- Business sustainability lessons from Taiwan
- Open source apps for businesses, you and I
- 3 great friends and the value of customer service
- Tip on getting the Chinese input back on the Mac
- WordPress sites with non-Latin characters
- 3 tips to avoid spectacular event failures
- Obsolete matchsticks and context
- Niceties of language and communication
- Conquer our limitations and thrive
- Smart communication for tech products
- Communicate like a well-mannered poet
- Tips for simple cuts-only video editing
- SEO does not replace quality or branding
- A martial artist and a leader
- Serious partnerships get serious results
- Self-respect and business competitiveness
- My top 10 apps for PR and Communication
- Branding and marketing and baking a good cake
- J.B. Camera Designs and great service
- Marketing and seeing from a wide aperture
- Miss the film look? Try filmconvert
- Karate etiquette for business and careers
- Beyond classroom learning at the workplace
- What NOT to expect with a PR agency
- In life and work, wait your turn and earn it
- Innovation through the abyss of challenges
- Tradition and our humanity
- Coffee and the art of staying happy
- Survival lessons from Uniqlo’s Yanai
- Leading or Branding without wing mirrors?
- Communicating Product or Service Obsolescence
- Raise prices to survive, or get competitive?
- Brush naysaying spectators aside
- Humility against meaningless feuds
- Wrestling control or staying afar
- Respect the rights of authors
- Get coding, before obsolescence bites you
- 7 tips for young job seekers
- Social media is not unidirectional advertising
- Skill and talent trumps mere service
- We are taking back your Customer Card
- I need a cartridge, not a new printer
- Hire holistically, not mere grades
- Shoot stills like a cinematographer
- Winning is NOT everything
- Business expansion and the art of melding
- Sustainable brands, not stunts
- Branding and the Art of Truth
- Why boosting posts may frustrate you
- Influencer and publisher – you
- An Aravt and a successful business
- Seeing aesthetics through artists’ eyes
- Anorexia and trimming corporate sizes
- Journalism – truth, not flashy gadgets
- Tech improves service?
- Your remuneration – expenses vs contribution
- Time spent on analytics vs field marketing
- Actionable social media audiences?
- Building our own stock libraries
- Your future and new languages
- Beating giants through faith and commitment
- Patching broken ceilings and branding
- 4 web design tips from a webmaster
- A Mac user at the crossroads
- Quitters or Movers on your team?
- Heartwarming customer service
- Un-coupling from SEO and building real business
- Business School? Study history instead
- Forget social networking – just meet and chat
- Aging? Who cares, go for your dreams!
- Celebrate perseverance, not just meteoric rises
- Happy New Year!
- Got a bulky item to send? Take a cab
- Facing the giants of social media
- Keeping dreams alive and reaching them
- Death of Optical Drives and Business Efficiency
- Remembering the empowerment of HyperCard
- Fadeout of traditional word processing
- From media clips to social conversations
- Business lessons from buying a mobile phone
- Security breaches and building own platforms
- Pitches and non-disclosure agreements
- Timeliness and branding
- No obstacle can stop us if we keep trying
- A lesson of courage from young baseball players
- The Mochi shop and the 3 benefactors
- Martial arts and the path to leadership
- Excellent quality and service are not accidents
- Research about eyesight and how we manage brands
- Going beyond “awesome” in our communication
- Serve customers well, not with lawsuits
- Is your social network profile looking anemic?
- Talent management – biting divas or team players?
- Winning your storytelling the down-to-earth way
- Real-life stories and good storytelling
- Don’t let fake profiles rip off your campaigns
- 4 Tips for young marketing, advertising and PR upstarts
- Want soul at your company? Start at the top
- Marketing and publicity are NOT synonymous with sales
- Dusk of the directory and dawn of a new social age?
- Social conversations faded. What now for marketers?
- Saying sorry and crisis communication
- Marketing is human engagement, not technology or data obsession
- 5 tips of choosing a website developer
- Your business runs on more than just aesthetics
- Choosing influencers for social marketing
- McGallen & Bolden Wins Bronze Stevie® Award
- Finalist in the 2015 PR Daily Awards
- Video for self-directed learning
- 7.5 suggestions for product design and development
- Insights and Experience trumps mere creative window dressing
- Thank Apple, Google and WordPress for our web successes
- Are you measuring your Communication Campaigns well?
- 4 rules of fighting against “feature creep”
- Swamped with your own chaos? Beat it with discipline
- We won a SILVER Stevie® Award!
- Adblocking is changing advertising and helping everyone
- It is all about spending advertising dollars
- Leadership training for aviation
- 5 suggestions when looking for influencers
- Foolish “leaders”, Smart leaders, or Wise leaders? You decide.
- Honorable Mention – Digital PR Firm of the Year
- Transformative communication – beyond public relations
- 5 tips to reach every consumer in bad times (Don’t be a generation-specific marketer)
- Increasing your marketing budget to beat your competition yet?
- 5 questions to gauge if your marketing team rocks
- Left out of video and digital marketing? Go small and agile.
- Why every startup needs PR, agency or in-house
- Unlimited revisions and the creative heartache
- Most Innovative PR Agency of the Year 2017 (Bronze Stevie)
- Insiders’ secret to website optimization
- Digital marketing? It is just the baseline now
- PR Agency of the Year 2017 (Silver Stevie®)
- Tips for small businesses and startups – To expand is to survive
- Ikigai – Perspectives from Dr Ken Mogi
- Storytelling from Bobette Buster’s perspective
- 3 tips to slowing the retail decay
- 9 observations of what 2017 meant for marketing and going forward in 2018
- 2018 Greetings from our group!
- Leadership secrets from the cockpit and ancient Asian philosophies
- Most Innovative PR Agency of the Year 2018 (Bronze Stevie)
- Getting a marketing lead? Hire right!
- “Influencers”? Quick question – do they ask for money right away?
- You want to be a real leader? Simulate everything until you master all
- Leadership Tribute to my grandpa, army general and thinker
- Best Practices of Crisis Management And Communication in 2018
- McGallen & Bolden Group Wins Bronze Stevie® Award in 2018 International Business Awards®
- 3 timeless business lessons from George Michael’s “Freedom! 90” song
- 2 Leadership Secrets from the Flight Deck
- Greetings for 2019
- Generation flux – From full-time to hybrid staffing models
- McGallen & Bolden Group Wins Bronze in 2019 Asia-Pacific Stevie Awards for “Most Innovative PR Agency of the Year”
- McGallen & Bolden Group Wins Bronze Stevie® Award in 2019 International Business Awards®
- Should you only hunt for a PR agency when a crisis hits you?
- Happy 2020! (A poem)
- Are you feeling let down by your media monitoring service?
- Running the marathon against the COVID-19 crisis
- Crises, Jobs and Abusers – the COVID-19 crunch
- 4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry
- Leadership – empathy is a super power
- Crisis Communication in Brief – 2020
- 3 Tips to Build a Brand in 2020
- McGallen & Bolden wins Bronze Stevie® for 2020 Most Innovative PR Agency of the Year
- McGallen & Bolden wins International Bronze Stevie 2020 for PR Awards category
- Briefly: Leaders lead by contrarian courage despite adversity
- Briefly: Leadership – customer service and warmth
- Briefly: Exemplary customer service from a tiny watch repair shop
- Briefly: Leadership from 4 Asian airlines turning a profit in Q2 2020
- Briefly: FEO before SEO – Website optimization for profit
- Website Design, Elegance and Form – Lessons from WordPress
- Hammers, Swords & Computers – they are just tools, not gods
- Adieu 2020, Welcome 2021
- 3 Litmus Tests for a Profitable Website
- Battle of Thermopylae and 7 productivity tips
- Future of PR in the 21st Century is the Bottom Line
- Theoretical Physics and the art of crisis management
- PR & Crisis 101 – 6 Tips on Handling Difficult Questions
- 6 job hunting tips from a field veteran
- Speak directly and simply for impact – avoid double negatives
- 5 Recommendations for building lasting brands through heritage
- 7 Smart and Wise Ways to Achieve Successful Simplicity
- Leadership – SWOT first, then go
- 2 Poems for the new year – sweet freedom
- Communication – Cultural sensitivity and subtlety
- Future of Marketing may not be about personalization
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