public relations and crisis communications in Asia Pacific

Leading B2B & tech PR agency in Asia Pacific

Headquartered in Singapore, we have been a pioneer in technology and B2B public relations (PR) since 1991.

Since then, we have expanded to serve B2B, B2C, FMCG (lifestyle and fashion), sports, government, non-profit, healthcare/medical, etc. We help you potentially reach some of the 4.3 billion people in Asia Pacific, a USD 35 trillion market. Through public relations (PR), we help you build your brand and profits in print, TV, radio, and online.

We received awards and accolades including: Most Innovative PR Agency (Bronze 2020, 2019, 2018, 2017, Silver 2016), PR Agency of the Year (Bronze 2019, 2018, Silver 2017), Digital Firm of the Year (Honorable Mention 2017, 2016), Best Singapore PR Agency list (Manifest, Simibest, PRagencynetwork, Best in SG, Sortlist), and Top Training Firms in Singapore (2021).

Good communication is just as stimulating as black coffee, and just as hard to sleep after.
Anne Morrow Lindbergh, author and aviator

1. What are you facing now?

Need Asia Pacific media coverage
Established brand facing a plateau
Emerging business looking for customers
Unknown brand and products
Nobody understands our technical & advanced products
Need strategic and tactical advice

2. 360º Communications throughout Asia Pacific

Public Relations (PR, content, TV/radio, events)
Coaching (media coaching, crisis communication, leadership, sales)
Employer branding (LinkedIn, blog, newsletters)
Fractional Chief Marketing Officer (CMO) role for startups and B2B business units

3. How we help you with PR

News release writing (localization optional)
News distribution (through microwire, internal circuits, wires, Aurea Terrea partners)
Rapid Response (RR) and pro-active pitching of your stories to the media
Media coverage tracking (data-backed, Barcelona 3.0 ready)
Content creation (LinkedIn, blog, employee newsletters, video)
Media coaching, and crisis communication for C-suite
Journalism (product reviews)
Media and competitor research
Video livestream (to LinkedIn, Facebook, YouTube, TikTok, etc)
Press tours & events
Brand audits
Employer branding
Online newsroom (we develop & host for you)

4. Benefits of working with us

More than 30 years in the communications business
Key strategists with decades of PR, marketing & business experience
Asia Pacific network
BIG PR agency and consulting firm results at boutique firm retainer fees

5. Succeed and profit in Asia Pacific with us today!

Tech-savvy Asia specialists

We are a full-service digital marketing and PR agency that integrates data-driven PR, digital marketing and coaching. We help you with building your brand voice, reputation management, crisis communications, social listening and engagement. We come from a strong media and journalism background (including TV and radio). We are pioneers in multilingual digital PR and have an established network in Asia Pacific.

Media Tetrad© – OCEP model of owned media, communal media, earned media, and paid media

Digital PR Pioneer

A pioneer in digital PR before “digital PR” even existed, we have our own award-winning online newsroom, with reviews, commentaries, and more. When others were sending out paper press releases, we were the FIRST to create and distribute Interactive Press Kits on 3.5-inch floppy disks in 1991.

Lead Digital & PR agency for Asia Pacific

We also act as your lead agency in Asia Pacific and the world, as a single and convenient point of contact and billing. We lead the Aurea Terras – the Asia Pacific PR Collective to help you reach Southeast Asia (ASEAN, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines), North Asia (China, Korea, Japan, Taiwan), ANZ (Australia and New Zealand), Americas (USA, Canada, LATAM), Europe, MEA, etc.

Aurea Terras - the Asia Pacific PR collective

Modern Data-Driven PR Measurement

PR has evolved from the antiquated and controversial AVE (Advertising Value Equivalence) to new data-driven measurements (e.g. AMEC Barcelona). Our clients’ media coverage reports are based on the ongoing Barcelona principles, which include: coverage values, viewership (TV), listenership (radio/podcast), circulation (print), estimated coverage views, online readership, YouTube views, social shares, and average domain authority (DA) for the media sites.

Cybersecurity, Robotics, Healthcare, AI experience

We are pioneers and experts in serving these industries, so if you belong to any of them, you know who to call!

Cyber security (Internet security, network security, cloud security, mobile security)
Industrial automation and safety (including IoT, industrial controls, robotics)
Healthcare and pharmaceuticals (including hospitals, clinics, supplements, vitamins, skincare, beauty, medical, etc)
Audio-Visual (AV) and Video (including high fidelity or hi-fi, speakers, headphones, headsets, Bluetooth, conferencing, cameras, video cameras, etc)
Fashion and Footwear (including fashion, functional, sports, eyewear, etc)
Food and Beverage (including restaurants and chains)

Crisis Communication

We have a full-fledged and proven media coaching and crisis communication program, as well as recommendations and processes for retained clients to prepare for crises, which will happen along their tenure in one form or another, large or small. Being prepared is the key. We are field-proven with our clients in their crisis management and communication. Some of the tools we have on hand include:

Crisis communication coaching for C-suite (in addition to our C-suite media coaching programs)
Crisis communication framework that can be adapted and updated for any client, hosted online or at client’s own systems
CriSergius™ Crisis management app framework (incident reporting and response for teams), usable on desktop/Web, smartphones (iOS/Android)

We are techies too

Our motto is “Making Ideas Work,” where we take our clients’ most esoteric and complex technology concepts and translate the jargon and principles into something everyone can understand. The media and the public want news that makes sense and is accessible.

How do we do that? Simple. We are geeks too.

Our lead consultant, Seamus, has been a programmer since the 1970s, programming on the Casio FX, Sinclair ZX, Atari TRS-80, Mac Plus, UNIX, using languages like BASIC, Fortran, Cobol, HyperCard, then on to C, Java, Perl, PHP and the rest of the web languages. We co-developed the NetJanus™ email security appliance in 2003, which included MIME filtering software running on UNIX and the Sendmail MTA. We have also written mobile applications, web applications, and developed numerous websites (some of them award-winning) for government agencies, multinational corporations, and startups.

public relations, crisis communication + events