What do we do for you in a few words?
1) We get people to KNOW YOU
2) We get LEADS for you
Headquartered in Singapore, McGallen & Bolden is the leading B2B and tech PR agency in Asia Pacific, having been a pioneer in technology and B2B public relations (PR) since 1991.
Since then, we have expanded to serve B2C and FMCG, sports, government, non-profit, healthcare/medical, etc. We help you reach some of the 4.3 billion people in Asia Pacific, a USD 35 trillion market. Through public relations (PR), we help you build your brand and profits across all online and offline media, including print, TV, radio, podcasts, video channels (YouTube).
We received awards, including Most Innovative PR Agency (Bronze 2020, 2019, 2018, 2017, Silver 2016), PR Agency of the Year (Bronze 2019, 2018, Silver 2017), Digital Firm of the Year (Honorable Mention 2017, 2016), Best Singapore PR Agency list, and Top Training Firms in Singapore.
1. What are you facing now?
- “Tariffs” and trade hurdles elsewhere and need a new market
- Need Asia Pacific media coverage
- Brand needs a boost, or brand is relatively unknown
- Looking for customers and investors
- Technical products that are hard to explain
- Need strategic and tactical advice
2. 360º Communications throughout Asia Pacific
- Public Relations (PR, content, TV/radio, events)
- Coaching (media coaching, crisis communication, leadership, sales)
- Employer branding (LinkedIn, blog, newsletters)
3. How we help you with PR
- News release writing (localization optional)
- News distribution (through microwire.news, internal circuits, wires, Aurea Terrea partners)
- Rapid Response (RR) and pro-active media pitching
- Media coverage tracking
- Crisis communication program
- Crisis management program (“wiki”-style knowledgebase, with customizable mobile app if required)
- Content creation (LinkedIn, blog, employee newsletters, video, AI)
- Media coaching and crisis communication
- Product reviews
- Media and competitor research
- Video livestream (to LinkedIn, Facebook, YouTube, TikTok, etc)
- Press tours & events
- Brand audits
- Employer branding
- Online newsroom (we develop & host for you)
4. Benefits of working with us
- Key strategists with more than 30 years in PR, marketing & consulting business
- Asia Pacific network
- BIG agency results at boutique firm retainer fees
5. Succeed and profit in APAC with us today!
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Tech-savvy Asia specialists
We are a full-service digital marketing and PR agency that integrates data-driven PR, digital marketing, and coaching. We help you with building your brand voice, reputation management, crisis communications, social listening and engagement. We come from a strong media and journalism background (including TV and radio). We are pioneers in multilingual digital PR and have an established network in Asia Pacific.
Digital PR Pioneer
A pioneer in digital PR before “digital PR” even existed, we host the award-winning online newsroom @microwire.news, with reviews, commentaries, and more. When others were sending out paper press releases, we were the FIRST to create and distribute interactive press kits on 3.5-inch floppy disks in 1991.
Lead Digital & PR agency for Asia Pacific
We also act as your lead agency in Asia Pacific and the world, as a single and convenient point of contact and billing. We lead the Aurea Terras—the Asia Pacific PR Collective to help you reach Southeast Asia (ASEAN, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines), North Asia (China, Korea, Japan, Taiwan), ANZ (Australia and New Zealand), Americas (USA, Canada, LATAM), Europe, MEA, etc.
Modern Data-Driven PR Measurement
PR has evolved from the antiquated and controversial AVE (Advertising Value Equivalence) to new data-driven measurements (e.g. AMEC Barcelona). Our clients’ media coverage reports are based on the ongoing Barcelona principles, which include coverage values, viewership (TV), listenership (radio/podcast), circulation (print), estimated coverage views, online readership, YouTube views, social shares, and average domain authority (DA) for the media sites.
Cybersecurity, Robotics, Healthcare, AI experience
We are pioneers and experts in serving these industries, so if you belong to any of them, you know who to call!
- Cyber security (Internet security, network security, cloud security, mobile security)
- Industrial automation and safety (including IoT, industrial controls, robotics)
- Healthcare and pharmaceuticals (including hospitals, clinics, supplements, vitamins, skincare, beauty, medical, etc)
- Audio-Visual (AV) and Video (including high fidelity or hi-fi, speakers, headphones, headsets, Bluetooth, conferencing, cameras, video cameras, etc)
- Fashion and Footwear (including fashion, functional, sports, eyewear, etc)
- Food and Beverage (including restaurants and chains)
Crisis Communication
We have a full-fledged and proven media coaching and crisis communication program, as well as recommendations and processes for retained clients to prepare for crises, which will happen along their tenure in one form or another, large or small. Being prepared is the key. We are field-proven with our clients in their crisis management and communication. Some of the tools we have on hand include:
- Crisis communication coaching for C-suite (in addition to our C-suite media coaching programs)
- Crisis communication framework that can be adapted and updated for any client, hosted online or at client’s own systems, similar to a “wiki”-style knowledge base
- CriSergius™ Crisis management app framework (incident reporting and response for teams), usable on desktop/Web and smartphones (iOS/Android)
We are techies too
Our motto is “Making Ideas Work,” where we take our clients’ most esoteric and complex technology concepts and translate the jargon and principles into something everyone can understand. The media and the public want news that makes sense and is accessible.
How do we do that? Simple. We are geeks too.
Our lead consultant, Seamus, has been a programmer since the 1970s, programming on the Casio FX, Sinclair ZX, Atari TRS-80, Mac Plus, UNIX, using languages like BASIC, Fortran, Cobol, and HyperCard, then on to C, Java, Perl, PHP and the rest of the web languages. We co-developed the NetJanus™ email security appliance in 2003, which included MIME filtering software running on UNIX and the Sendmail MTA. We have also written mobile applications, web applications, and developed numerous websites (some of them award-winning) for government agencies, multinational corporations, and startups.