Digital Pioneers = Digital marketing for profits
As the leading marketing and PR agency in Singapore and Asia Pacific, we are also Internet and social media pioneers and practitioners since the 1990s and programmers since the 1980s. We’ve been building web and cybersecurity solutions since 1996, as well as sysadmins for clients’ e-commerce and websites. Unlike those with pure journalism backgrounds, our team has strong journalism, sales, marketing and technical backgrounds, making us extremely experienced in lead generation for sales and profits.
Today’s marketing is sophisticated. You want brand voice, reputation management, crisis communications, social listening and engagement. You want sales. You want revenue. We can help with integrated and holistic inbound marketing programs to drive a call to action, generate leads and improve your sales cycle.
Marketing is too important to be left to the marketing department.
David Packard, co-founder, Hewlett-Packard
1. What are you facing now?
- We need Asia-Pacific leads & prospects
- Need to improve brand voice & reputation
- Lackluster campaigns & events
- We need to build pipelines for sales
2. We lead your marketing throughout Asia and the Pacific
- Digital marketing for lead generation that converts
- Creative marketing campaigns (online and offline)
- Creative events (online and offline)
- AI, data & tech-led marketing
- Offline A&P (advertising & promotion) ideation
- Fractional Chief Marketing Officer (CMO) role
3. How can we help you with marketing?
- Fractional Chief Marketing Officer (CMO) role for startups and B2B business units
- Content (copywriting, creative direction)
- Social media marketing (blogs, Facebook, LinkedIn, YouTube, Instagram, etc)
- AI chatbots (RAG, or “retrieval-augmented generation)
- Inbound marketing (marketing automation, lead nurturing, landing pages, SEO, and EDM)
- Advertising & Direct Marketing (Google, Facebook, Instagram, Programmatic buys)
- Website design & hosting (WordPress)
- E-commerce (Stripe, Woocommerce, WP Easycart, etc)
- Video, Webinars & Livestream (to LinkedIn, Facebook, YouTube, TikTok, etc)
- Podcast (Apple, Google, Spotify, Soundcloud, TuneIn, etc)
- Infographics and Slides
- SEO (search engine optimization) and SEM (marketing)
- Social media monitoring, audits & reputation tracking
- Influencer audits, campaign development & management
- Cybersecurity strategy for web & e-commerce
- Offline campaigns (events, outdoor advertising, print & broadcast)
4. Benefits of working with us
- More than 30 years in the communications business
- Key strategists with decades of PR, marketing & business experience
- Asia-Pacific network
- BIG PR agency and consulting firm results at boutique firm retainer fees
5. Succeed and profit in Asia Pacific with us today!
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AI and SEO
Our approach is to help you through SEO (search engine optimization), SEM (search engine marketing), social media (LinkedIn, Facebook, Instagram, and Dark Social, such as Whatsapp and Telegram), YouTube, and even AI (artificial intelligence) technologies such as RAG (retrieval-augmented generation) chatbots from your own content.
Social Media (especially LinkedIn for C-suite)
For B2B clients, the need for LinkedIn content is paramount, as is blog content for your corporate website or a microsite that we can host and maintain. We can help.
- Build Profile Pages: Editing and building your C-suite personal pages
- Research Trends: Researching trends and topics for your C-suite to share
- Create Short Posts: Write trending short posts for your C-suite to post
- Manage Profile: Moderate and manage your C-suite profiles and content
C-suite LinkedIn Management: We make it easy for your C-Suite to build their LinkedIn content and reputation. We strategize the content direction, research current trends, write short posts that are engaging and interesting to your audience, and your C-suite executives can APPROVE (or reject) the content and then it goes LIVE on their LinkedIn. It is that simple!
For B2C clients, the need for various social media and video-centric platforms, including dark social marketing through WhatsApp, can all be managed through our digital marketing arm. And if you are thinking about the 1+ billion market in China, we have partners to help you reach the social networks in China as well (WeChat, weibo, etc).
AI and automation
We have been coding our own internal applications since the 1990s, even before the commercial Internet arrived here in 1996. Since then, we have developed databases, custom web and mobile applications, as well as internal applications for automation and productivity. As such, we are able to leverage the latest AI (Artificial Intelligence) technologies for content creation, from text to voice to sound to video. We don’t just talk about GPT; we research and explore all kinds of language models, engines, APIs, and tools to ensure that what you need is what drives the work.
We have been working on various AI chatbots that are based on RAG (retrieval-augmented generation), with content that are from clients and their own materials, whether online or from documents (e.g. PDFs). Such RAG-based chatbots can be deployed on websites, making them great customer service and pre-sales mechanisms.
Video for Marketing & PR
Did you know that 70% or more of people now watch video (such as YouTube or TikTok) as their primary content, and they watch it on smartphones and tablets? We have produced cinema and TV commercials, documentaries and short films for client marketing campaigns and video PR content. We have interviewed luminaries and celebrities on video. These videos can be embedded on your social platforms, mobile devices, and websites. We use professional equipment from Blackmagic Design, Mevo and Apple to produce YouTube and social videos, short news videos and documentaries.
Podcasts (Spotify and more)
Podcasting is a great outreach medium, and increasingly, vertical and general interest podcasts are engaging listeners around the world. When we help you develop audio content and distribute it to major channels like Apple Podcast, Google Podcast, Spotify, Soundcloud, TuneIn and more, your content can reach millions of people worldwide, not just in your local market. We leverage real human interactions as well as digital content with text-to-speech (AI TTS), depending on your needs.
Web, Mobile & Cybersecurity since 1996
Unlike web designers who design content and websites without a focus on optimization and backend compliance, we build SEO-friendly, mobile-friendly, optimized and fast websites, microsites and e-commerce sites. We have been designing, developing and hosting websites and developing cybersecurity solutions since 1996. We have also operated BBS (bulletin board system) servers, the “grandfather” of the pre-Internet era. We are platform agnostic, which means we find the BEST technology platforms for you rather than just being a “reseller”.
Please visit our YouTube channels and audio podcasts by clicking on the buttons on this page.
A little bit of 1996 nostalgia
We started consulting for Internet and Web projects in 1996, when commercial Internet first became available. We had a 512kbps ISDN link hosting websites for ourselves and clients, then a superfast link. Imagine that, while many people were using 19kbps analog modems to “dial up” to the Internet. How times have changed! We dug up Archive.org and found our portal, “Villagers At Xenoville (VAX),” which showcased our Web projects, including some of our clients then. Have a good laugh at how mediocre Web and HTML 1.0 technologies were!
