Singapore Office:
McGallen & Bolden Pte Ltd
20 Maxwell Road #04-01F Maxwell Hse SG (069113) Singapore
Tel: +65-63246588

(Note: For our IP holding entities overseas contact our office directly).

“We do ONE thing well – helping you COMMUNICATE your brand effectively and properly to all your stakeholders, through all our tactical approaches and service offerings.”

Founded in 1991 in Singapore (first as a design consultancy), McGallen & Bolden Group is today one of the most established “boutique” full service marketing and technology communication consultancies focused on Asia.

Our consultants are active worldwide especially in the advent of technology adoption with representative/virtual presence in select locations, and our Singapore office works closely with various established PR affiliates around the world, including China PRC, Hong Kong SAR, South Korea, Thailand, Malaysia, Australia, etc., often appointed by our esteemed clients as “master agencies”.

The firm has matured steadily for more than 2 decades years on, attributing its continued existence to a hands-on management and practice team, and field-proven intellectual capital.


Our Evolution (chronological)

1991 – Graphic design and digital publishing (DTP), as ab initio
1994 – Public Relations (PR) and marketing communication
1996 – Internet consulting (web design, web/email hosting)
1996 – Book publishing (customer service leadership)
1997 – Training (customer service, TQM, ISO9000)
1998 – Java development
2000 – Video post-production (AVID NLE for TVC/Cinema)
2001 – Training (sales and leadership)
2002 – Training (media training and crisis communication)
2002 – Consulting on Knowledge Management and CMS
2003 – Perl development
2003 – NetJanus™ Email Security Appliance (BSD) development
2003 – Book publishing (book on business and tech leadership)
2004 – Training (media training for non-profits)
2008 – Editorial and research consulting
2010 – App development (social media, Web and mobile)
2011 – CMS, Web 2.0 and e-Commerce
2012 – Rekindled video, filmmaking & VNR services
2014 – Branding (audit, strategy, naming, visual identity)
2015 – Co-developed “Leadership Secrets at 30,000 Feet”
2015 – Inbound Marketing (marketing automation, EDM, sales enablement)
2016 – Refined sales training program – IntrinSelling™ Primer
2016 – Developed BRM™ and Leadership Training for Aviation
2016 – Rekindled Interactive Training Development (Video, App, Web)

Our Evolution (by expertise areas)

v1.0 – Design
1991 – Graphic design and digital publishing (DTP), as ab initio

v2.0 – Communication
1994 – Public Relations (PR) and marketing communication
2000 – Video post-production (AVID NLE for TVC/Cinema)
2003 – Book publishing (book on business and tech leadership)
2008 – Editorial and research consulting
2012 – Rekindled video, filmmaking & VNR services
2014 – Branding (audit, strategy, naming, visual identity)

v3.0 – Technology
1996 – Internet consulting (web design, web/email hosting)
1998 – Java development
2003 – Perl development
2003 – NetJanus™ Email Security Appliance (BSD) development
2010 – App development (social media, web and mobile)
2011 – CMS, Web 2.0 and e-Commerce
2015 – Inbound Marketing (marketing automation, EDM, sales enablement)

v4.0 – Human Capital
1997 – Training (customer service, TQM, ISO9000)
2001 – Training (sales and leadership)
2002 – Consulting on Knowledge Management and CMS
2002 – Training (media training and crisis communication)
2004 – Training (media training for non-profits)
2015 – Co-developed “Leadership Secrets at 30,000 Feet”
2016 – Refined sales training program – IntrinSelling™ Primer
2016 – Developed BRM™ and Leadership Training for Aviation
2016 – Rekindled Interactive Training Development (Video, App, Web)

See the graphical timeline.

What makes a good story in PR

PR differs from advertising. PR is about telling the truth, properly. Advertising allows for creative latitude. PR leaves the control to the media and the journalists, who will be final arbiters to how the stories will come out.

The mainstream media would also advise that when a story is good, they will publish it. If a story is old, it is no longer newsworthy, and there is no reason to publish it (as is) either. Some prospects have imagined that PR is all about “good relationships with the media”. The reality is that journalists will cover a story when it is good, and it is our job as your counselors and publicists, to bring to light what is good about a story. We have been in the media and journalistic side too, and we can think like our esteemed colleagues from the media, and advise you appropriately and strategically on what makes a good story that appeals to the public and your stakeholders.

But don’t worry, a story that is old, or a story that is not quite usable in the mainstream media, can still be used in some other ways. Talk to us.

A good story, fundamentally, is that it must appeal to the masses, to the audiences and readers, and to your stakeholders.

Rules and Recommendations (from PRSA)

The PRSA (Public Relations Society of America) has some good recommendations that seasoned and new practitioners respect and abide by. The PR field is very old, and survived as an expertise field for the respect of such recommendations. You may have a read at these guidelines here.

Terms of Engagement

It is very easy to work with our firm. We are nimble, fast, productive, and effective. We love committed clients.

  1. Retainer or Projects. Technically, even a “one-off” project is really a short retainer. And the most effective digital marketing and publicity programs are retainer programs, since publicity, whether digital or traditional, unlike advertising, is a sustained effort over a period of time. This is why we recommend retained programs over “one off” programs. This is especially true if you are an enterprise technology brand, a startup, or in a niche business/industry.
  2. Quotation and Pitch. For most clients, we will send you a simple quotation after perhaps a meeting or a phone call. Simply sign off on the quotation as the contractual basis of a Purchase Order (PO) once you like to work with us. Thereafter, an invoice, or monthly invoices, will be automatically generated by our system and sent to you by email. There is no credit term for retained or project services.
  3. Fees. We are a small and nimble firm with in-house technologies to keep costs affordable for you. We tailor programs based on what you need and what you can commit. So you will find our fees reasonable and professional while you get the counsel of some of the most experienced and field-proven consultants this side of the world. So let’s not “bargain”.
  4. Downpayment and remaining payments. For new project clients, an upfront downpayment is required as third-party services will be incurred (e.g. courier costs for media kits and review units), and the remaining fee is due on delivery.
  5. Third-party fees. For event clients, all third-party costs will be billed directly to the client (e.g. hotels and MICE facilities) PRIOR to the event. If you prefer to streamline your costs through one single party, we can combine all these costs and our fees into a single invoice, which is payable PRIOR to starting work.
  6. Payment schedule and credit terms. For retained clients, all fees and out-of-pocket (OOP) expenses are due on the FIRST day of the SAME month, i.e. if the invoice is for the month of January, then the payment is due on January 1 or before.
  7. Out-of-pocket (OOP) expenses. What are some OOP expenses that will be billed to you? These are examples (and not restricted to only these):
    1. local and foreign courier charges (e.g. sending review units to the media);
    2. copyright/licensing costs (such as acquiring TV/radio/print interview segments from the media for your internal review);
    3. communication collateral production costs (rarer these days due to the social media and Web);
    4. coverage reports in print (let’s save trees – we do email you PDFs or online versions);
    5. acquisition of physical print media for your archival;
    6. iterative/extraneous changes to projects beyond the contractual terms.
  8. Media Contacts Database. We share the Media Name (i.e. name of publication, TV, radio, or online media) with our clients. Our clients respect that our database is ours (i.e. names, contact details, preferences of journalists). Just as when you subscribe to a news distribution service (e.g. Cision/PRNewswire), they will not cede their database to you – you are merely paying for their service to distribute your news.
  9. No “pay for performance”. Some prospects have asked us before, if we will be paid by “published articles” rather than by retained fees. While some may do it, we don’t. We believe in sustained programs. Some mainstream media may not be receptive to stories pitched based on “pay for performance” (just do a search on Google, or refer to this piece), as we also believe that the so-called “pay for performance” crosses the ethical boundaries of PR and journalism. You pay for our strategic counsel, our consulting approaches, project management, and so on.

Things we don’t generally do

As a strategic agency serving CXOs and top management, we provide counsel and ideas to clients who like to jump-start their marketing and communication campaigns and programs. There are some frontline tasks perhaps best assigned to third-party partners, either managed, or directly:

  • butler and courier services (e.g. buying gifts on your behalf);
  • admin services (e.g. photocopying in bulk);
  • consumer purchases (e.g. buying items for client’s personal use);
  • trade purchases (e.g. buying factory or computing equipment for you, which has legal and taxation ramifications);
  • festivity purchases.

 

Visual Identity

Our trademarked logo has been in existence since we started. The logo stands for why we exist, what we do, and how we achieve results for clients. The logo simply works, and we still stand by what we do.

The stylized CUBE stands for Technology (Internet/web, social media, digital video) as an enabler. The stylized SPHERE stands for Publicity (the full spectrum of public relations, marketing communication, and events). The stylized CONE stands for Training and Development (akin to the “Maslow hierarchy”). The RED ARROW in orbit stands for the Integration of all our components together seamlessly.

Partners

Partner Agencies
Talk to us if you intend to work with us as your master Asia-wide agency, as we have a network of friendly agency partners whom we have worked with for many years, for countries such as China PRC, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, and so on. If you are an agency reaching out to an Asian, European, or American market, and find synergy with us on a non-compete basis, we are happy to get to know you too.

Virtual Flight Asia (flightexperience.com.sg)
Virtual Flight Asia runs one of the first realistic flight simulators based on the Boeing B737NG-800 jet. Its founder and CEO is Captain Michael Caston, a veteran airline pilot with over 40 years and over 26,000 flight hours for British Airways and Singapore Airlines. We are privileged to partner with the good captain and his crew at the facility for executive and leadership workshops. See our joint programs at flightleaders.com.

Tripple (tripple.sg)
Tripple is an award-winning design studio fronted by 3 formidable designers. We highly recommend them for your design needs.

AppMachine (appmachine.com)
We can author native mobile apps for you from scratch (for Apple iOS and Google Play/Android), as well as use the modular platform AppMachine to help you get native apps up faster on Apple iOS, Google Play, and Windows Phone, depending on your budget and time-to-market requirements. Talk to our team for your mobile app needs.

37Signals (37signals.com)
We have used their service for a long time – Basecamp, to manage projects and events. Great reliable service, works on multiple platforms and devices (even mobile), and tremendously useful for small growing firms.

Studio on 3rd Avenue (thirdavenuestudios.sg)
Run by industry veteran Chris Leong, this production facility has a large chromakey studio and a nice lounge. Chris is very helpful in the production and filming process as well. We shot our fan film there many years ago.

Web, Email hosting
We take care of our clients in website creation (CMS/WordPress), web security, host configuration, DNS setup and registration, email hosting. Talk to us for your entire web and email needs.

Security Appliance & Consulting (Legacy)

NetJanus® email security server project

NetJanus® email security server project (legacy)

McGallen & Bolden has consultants and technical development partners who were researching various ways of fighting email spam and malware, on platforms such as FreeBSD, Linux and Mac OS X since 2004. Our efforts started from a frustration with the growing problem of email spam and attachment malware in incoming email (especially in spoofed emails). We developed various test platform workstations and servers in portable lightweight hardware profiles, and tested this at our location on a leased circuit and a large media/publishing company in those early years. The project has a registered trademark for its solutions – NetJanus®. However, the advent of open source and cloud solutions meant that the window of trade opportunity became smaller, and we moved on to other areas. This project has been depreciated.

Incorporation

In various stages of our development, we had incorporated in countries such as Ireland, Cyprus, and the Americas. Today, we retain incorporation in our home practice in Singapore to serve clients across Asia with our trusted partners, as well as a non-practicing UK entity.

Investors

Our firm is friendly and cooperative to equity partnerships with a synergistic larger group or investors should a genuine opportunity arise. Contact us if you are keen on a small, highly skilled and experienced agency like ours to expand into Singapore and beyond.