We have worked with machine learning (ML) clients in the early years before AI became a thing! We are also practitioners of coding and AI in-house, making us your colleagues in the field, and understanding how to build your brand to succeed in the media. Here is a sampling of AI, ML, robotics, and automation clients we have worked with.
MAN Truck & Bus
MAN Truck & Bus (MAN SE) is one of Europe’s leading commercial vehicle manufacturers and providers of transport solutions, including vans, trucks, buses, diesel and gas engines, as well as services related to passenger and freight transport. MAN SE, a Volkswagen SE company and part of the Volkswagen Group, employs approximately 33,000 people worldwide. Today, MAN Truck & Bus has evolved from a vehicle manufacturer to a provider of intelligent and sustainable transport solutions.
Services: PR
Period: 2024
Countries: Singapore
Challenge: Transportation solutions, even though a consumer offering such as buses, can be difficult to pitch to the media. This is also against a media climate where global politics and conflicts dominate the space within the same narrow time frame when such news has to be pitched.
Successes: We have helped the client and its partner in Singapore reach out to some of the Tier 1 (or above Tier 1) mainstream media and managed to secure high quality and dominant coverage in 3 of the national dailies, as well as its associated internationally read online versions and also other media.
Coverage: 16 coverage as of Sep 2, 2024 (reaching 60.3 million audience, 420 engagements, 101k views, with an average domain authority (DA) of 60).
SmartRx
SmartRx is a healthtech business bringing telemedicine and medicine dispensing to remote locations through telemedicine kiosks.
Services: PR, Website
Period: 2023-2024
Countries: Singapore
Challenge: Healthtech is a niche field with many regulatory and other challenges, especially outside of Singapore. The PR outreach has to be nuanced and comprehensive, reaching out to as many stakeholders as possible.
Successes: Despite the many challenges, we managed to help the client gain top-tier media coverage in national media, including broadcast media, as well as provide a website reengineering framework to the client.
Universal Robots
Universal Robots (UR) is part of the multinational giant Teradyne, and UR is famed for its industry-leading collaborative robots (cobots), which complement the human workforce in many operations, from factory floors to retail to medicine and more.
Services: PR, Media Coaching
Period: 2020-2023
Countries: APAC
Challenge: Collaborative Robots (cobots) are a unique category of robots, unlike larger industrial robots, and needed special outreach to the media and the public to explain such concepts and applications. Also, industrial applications tend to be niche and in this part of the world, it is more challenging to find media traction.
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region in the crisis year of 2020 to now, with mainstream and trade media coverage throughout the region, with successes in creating brand and product presence in the category of Cobots, in industrial automation, healthcare (especially in a crisis), food and beverage applications, etc. Recent coverage also include Tier 1 coverage on international TV.
Coverage Total: 2,596 (average 54 coverages per month)
Dataiku
Dataiku is an AI and ML company from France. We served the regional representative for a media launch event with a room of journalists. We pitched the client in 2018, when AI/ML was nowhere near the hype and frenzy it became FIVE years later.
Services: PR
Period: 2018
Countries: Singapore
Challenge: AI and ML were vertical topics in 2018 that were often passed over by the general media and even some trade media.
Successes: We have helped the client establish awareness with vertical and mainstream media, with good media outreach and representation for this project.
ILOG (IBM)
ILOG, now an IBM company, is a leading provider of business rule management system (BRMS) solutions, visualization and optimization software. We served ILOG when it was an independent company and when it was acquired by IBM, providing full-spectrum services in public relations, advertising management, marketing communication, trade events, etc. We have helped the client reach out to trade media and mass media, explaining challenging technical concepts and ideas and translating them into digestible ideas for the media and the public. We helped develop many customer case study papers for placements as well.
Services: PR, Marketing, Media Coaching
Period: 2000-2010
Countries: ASEAN
Challenge: Business rules, data visualization and optimization are vertical topics that are often passed over by the general media and even some trade media.
Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, building steadily an image of rock-solid expertise in high-end visualization, business optimization, and business rule management (BRM). ILOG was a unique software vendor that had great technologies, and we were able to articulate the complex concepts successfully to many media channels, including broadcast media for its top executives. When ILOG was acquired by IBM, we continued to serve the ILOG team within the auspices of IBM for a period of time.
Visit clients we have worked with, past and present.