OCEP Marketing Model (Owned, Communal, Earned & Paid Media)
We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding of nuanced […]
Category: Marketing
5 tips I learned from the military to succeed as a communicator
I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of wars, and […]
Are you still lagging behind with “just in time” PR and marketing?
Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant […]
Investing in Singapore: Unlocking AI and Tech Opportunities through B2B Public Relations
Investing in Singapore for AI and tech companies through B2B public relations is highly advantageous due to Singapore’s position as a tech […]
Securing Asia: How Cybersecurity Companies are Dominating the Market with B2B Public Relations
The Asia-Pacific region has become a hotbed for cyber incidents, as investments into cybersecurity may not be as deep and comprehensive compared […]
Successful B2B PR in Asia Pacific for industrial companies takes more than just a news release
Business-to-business (B2B) public relations (PR) is an indispensable tool for industrial companies in the Asia Pacific region, as it plays a pivotal […]