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Blog pages, expressing thoughts and insights.

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6 tips on writing News Releases that work

Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one of the most considered communication materials for the media. Cision’s Global State of the Media Report 2021 concurred that 78% of journalists prefer news releases and announcements compared to other content types. In Asia Pacific, the news release is still seen as an authoritative information source that is ranked higher than bylines and commentaries. So, what would make a useful news release that may find more traction with the media?

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5 Tips on working with Asia Pacific Media

If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to work with the experts – PR agencies which do this for a living day in, day out, and thoroughly battle-tested.

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Move of EU phone number

To streamline costs, we have moved our Estonian phone number to Sweden. We will decommission the old number and fully transition to the Swedish number in June 2022.

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Future of Marketing may not be about personalization

I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 (circa 1974). That was also the first time I became a marketer.

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Communication – Cultural sensitivity and subtlety

Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories. So, as PR practitioners and communicators, learning the cultural sensitivities and subtleties are very important.

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2 Poems for the new year – sweet freedom

Sometime towards the end of every year, I try to write a poem to reflect and to flip the page to the new year. So, every year, I usually write a single English poem. But this year, somehow I felt compelled to write two, one primary poem in English, and a supplemental one in Chinese. May God bless all with opportunities, wisdom, peace, and lots of love. And my comrades, families, friends and all, most of all, God bless you with the sweet freedom you deserve.

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