Award-winning Marketing & B2B/B2C PR Agency in Singapore/Asia

Category: Insights Page 1 of 48

Blog pages, expressing thoughts and insights.


Briefly: FEO before SEO – Website optimization for profit

Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet in 1996 till now, one of the worst problems and often neglected has been OPTIMIZATION, specifically FEO (front-end optimization).


Briefly: Leadership from 4 Asian airlines turning a profit in Q2 2020

Imagine, in the deep of COVID-19 season, where almost every airline is languishing or even facing closure, including stalwarts, there are a few which actually turned a profit.


Briefly: Exemplary customer service from a tiny watch repair shop

What is customer service to you? Just friendliness and courtesy? It is much more than that. A neighborhood small watch repair shop showed great customer service splendidly.


Briefly: Leadership – customer service and warmth

The smallest things may mean the most to people, if you know how. It may be snippets of applied technology, or it may just be an honest and sincere smile.


Briefly: Leaders lead by contrarian courage despite adversity

Skechers has gone against the flow and tide, and opened MORE retail outlets in Singapore (source), despite all the onerous, excessive and unproductive regulatory COVID19 measures. Why? Simple.

McGallen and Bolden Group - soaring high

McGallen & Bolden wins International Bronze Stevie 2020 for PR Awards category

Singapore, September 10, 2020 – McGallen & Bolden Group was named the winner of a Bronze Stevie® Award in the PR Awards category “Public Relations Agency of the Year in Asia, Australia and New Zealand” in The 17th Annual International Business Awards® today.

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