Author: Dr. Phan

Dr Seamus Phan - Global C-suite Publicist & Strategist (Biochemist, Cybersecurity & Webdev pioneer, Author, Journalist) with nearly 40 years of professional field experience.

Public relations as the main driver of growth for enterprise tech in APAC

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Enterprise software and hardware vendors are facing a unique challenge in the fast-paced and highly competitive Asia Pacific (APAC) region. These days, the media is heavily focusing on technologies like artificial intelligence (AI), and even…

Why businesses in the APAC region need strategic communications

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Businesses in the Asia Pacific (APAC) region are facing challenges that have never been seen before in today’s fast-changing and often unstable world. With changes in geopolitics, trade wars, and the quick rise of AI,…

NotebookLM-powered podcasts available

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We are constantly experimenting with the latest technologies, especially if they relate to communication. One of the tools we have experimented with is Google’s NotebookLM. Although it is more of a self-paced learning tool that…

Why PR is Imperative for Cybersecurity Businesses in Asia Pacific

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Cybersecurity businesses are on the front line, safeguarding our digital identities and critical information in an era defined by escalating cyber threats and a rapidly evolving digital landscape shaped by AI. Yet, simply having cutting-edge…

Why PR is Your Vital Organ for Healthcare and Health Tech Success in APAC

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The healthcare and health tech sectors are experiencing unprecedented growth and transformation. For clinics, hospitals, and health technology businesses across Singapore, ASEAN, America, and Europe, the Asia Pacific region presents a monumental opportunity. This diverse…

Why use PR in APAC if you are an industrial, robotics or automation business?

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The 21st century is undeniably the Asia Century, with the Asia-Pacific region projected to account for a staggering 40% of the world’s GDP by 2040. For CMOs in industrial automation, industrial safety, robotics, and engineering…