Dr. Phan – Page 11 – McGallen and Bolden PR

Drilling down deeper into PR measurement for the 21st century

Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. Dr. PhanDr Seamus Phan – Global C-suite Publicist & Strategist (Biochemist, Cybersecurity & Webdev pioneer, Author, Journalist)…

The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look…

I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations’ publicity efforts, but also lost credibility in…

Our video content is repurposed into podcasts progressively, and some of the currently converted video content are now available at platforms such as Spotify, TuneIn, iHeartRadio, Apple, Amazon, Soundcloud, etc. Dr. PhanDr Seamus Phan –…

Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs then to trim the number…

Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising, marketing research, events, sales (maybe), and sometimes public relations. Dr. PhanDr Seamus Phan – Global…

Drilling down deeper into PR measurement for the 21st century

4 key steps to great PR in a recession

3 critical tips for spokespersons

Listen to our podcasts

Communications and human resources – synergy and separate

Engage your PR at the C-suite level