McGallen & Bolden Asia

Leading Marketing & PR Agency

shopping

Future of Marketing may not be about personalization

I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 (circa 1974). That was also the first time I became a marketer.

Cherry blossoms blooming in Japan

Communication – Cultural sensitivity and subtlety

Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories. So, as PR practitioners and communicators, learning the cultural sensitivities and subtleties are very important.

Immersivetraining insidearealisticBoeingBNGflightdeck

2 Poems for the new year – sweet freedom

Sometime towards the end of every year, I try to write a poem to reflect and to flip the page to the new year. So, every year, I usually write a single English poem. But this year, somehow I felt compelled to write two, one primary poem in English, and a supplemental one in Chinese. May God bless all with opportunities, wisdom, peace, and lots of love. And my comrades, families, friends and all, most of all, God bless you with the sweet freedom you deserve.

in flight at 35,000 feet

Leadership – SWOT first, then go

The basics of management are often supplanted by “sexier” jargon, ideologies, or fads, especially in the 21st century. However, are the basics dead? No. The simplest ideas are sometimes the litmus test for leadership and management.

man on a summit

7 Smart and Wise Ways to Achieve Successful Simplicity

The recent events around the world showed me one thing – some people can make simple things ridiculously complex and ultimately fail, while fewer other people, a select few, are able to make complex things ridiculously simple and succeed. It is simple, just as any coder knows, the more elegantly simple the code, the less vulnerabilities and the faster the execution and results.

Kyoto, Japan

5 Recommendations for building lasting brands through heritage

If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng bakery. In November 2021, this old shop will close for good, serving the locals for the past 90 years and passing through 3 generations. It is an iconic brand no less, and one that took decades and nearly a century to hone. And it will be gone. Brands, need time to build, and good brands that last, need LOVE to build. What then, is the power of heritage in a brand?

Page 1 of 50

Copyright©1991-2022 McGallen and Bolden Group.