Have you read a book lately? Probably not. Have you seen how video is everywhere today? Most likely yes. Feeling as if your business needs to get deep into content marketing and video? You are not alone.
Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?
I had the unpleasant experience recently in a situation, where one particular company harped ad nauseam about targeting the “millennials” in an expensive campaign, almost as if the rest of the generations are either irrelevant or non-existent. But the reality is that the millennials “Gen Y” make up only part of the consumer generation, and not more, or less important, than others.
The PR industry is facing an upheaval, primarily due to the decline of mainstream media, where traditional media channels such as newspapers, magazines, and broadcast stations are facing dwindling subscribers in this side of the world. To counter the decline, some media has adopted a “gated content” philosophy, while consolidation continues to happen.