McGallen & Bolden

Award-winning Digital Marketing, Branding, Public Relations & Training | Singapore + Asia

Left out of video and digital marketing? Go small and agile.

Have you read a book lately? Probably not. Have you seen how video is everywhere today? Most likely yes. Feeling as if your business needs to get deep into content marketing and video? You are not alone.

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5 questions to gauge if your marketing team rocks

Every company that intends to grow and to solidify its brand has a marketing team (anywhere from one person or more). But how do you know if your marketing team are superstars?

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Increasing your marketing budget to beat your competition yet?

Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?

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5 tips to reach every consumer in bad times (Don’t be a generation-specific marketer)

I had the unpleasant experience recently in a situation, where one particular company harped ad nauseam about targeting the “millennials” in an expensive campaign, almost as if the rest of the generations are either irrelevant or non-existent. But the reality is that the millennials “Gen Y” make up only part of the consumer generation, and not more, or less important, than others.

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Transformative communication – beyond public relations

The PR industry is facing an upheaval, primarily due to the decline of mainstream media, where traditional media channels such as newspapers, magazines, and broadcast stations are facing dwindling subscribers in this side of the world. To counter the decline, some media has adopted a “gated content” philosophy, while consolidation continues to happen.

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Honorable Mention – Digital PR Firm of the Year

Honorable Mention – Digital PR Firm of the Year

Just a short, happy update!

We are privileged to be awarded an Honorable Mention under the “Digital PR Firm of the Year” for the PR News’ Digital PR Awards 2016. See other winners and honorable mentions here.

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