McGallen and Bolden Asia

Award-winning PR & Digital Marketing

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3 Litmus Tests for a Profitable Website

If you are a CXO, the most important things that occupy must be two things – profitability and sustainability. You can be profitable today, but can you sustain the company for the infinity? Profitability and sustainability are therefore two sides of the same coin. You will have a dud coin if you only have one embossed side.

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Insiders’ secret to website optimization

Getting a website up is no longer difficult, at least on the surface. Anyone can claim to set up a website for you. But the secret about a high-performance website is what is done at the backend of the server level and are steeped in technical complexity that most web designers have no interest or knowledge of. Let’s explore some of these secrets that would propel your website skywards with better PageSpeed and YSlow scores (for better SEO), and especially for mobile users.

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Seamus Phan, keynote speaker, APATS 2016 (Asia Pacific Training Symposium), Singapore

Most Innovative PR Agency of the Year 2017 (Bronze Stevie)

McGallen & Bolden wins Bronze STEVIE® Award IN 2017 Asia-Pacific Stevie Awards for “Most Innovative PR Agency of the Year 2017”

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Unlimited revisions and the creative heartache

Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?

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Why every startup needs PR, agency or in-house

There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is that practical, realistic, or beneficial?

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Left out of video and digital marketing? Go small and agile.

Have you read a book lately? Probably not. Have you seen how video is everywhere today? Most likely yes. Feeling as if your business needs to get deep into content marketing and video? You are not alone.

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