March 2023 – Page 2 – McGallen and Bolden PR

Don’t try to bury bad news on a Friday

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that…

You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar…

Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. Dr. PhanDr Seamus Phan – Global C-suite Publicist & Strategist (Biochemist, Cybersecurity & Webdev pioneer, Author, Journalist)…

Don’t try to bury bad news on a Friday

Authentic social media to the rescue in a crisis

Drilling down deeper into PR measurement for the 21st century