Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet in 1996 till now, one of the worst problems and often neglected has been OPTIMIZATION, specifically FEO (front-end optimization).
If you are a CXO, the most important things that occupy must be two things – profitability and sustainability. You can be profitable today, but can you sustain the company for the infinity? Profitability and sustainability are therefore two sides of the same coin. You will have a dud coin if you only have one embossed side.
Getting a website up is no longer difficult, at least on the surface. Anyone can claim to set up a website for you. But the secret about a high-performance website is what is done at the backend of the server level and are steeped in technical complexity that most web designers have no interest or knowledge of. Let’s explore some of these secrets that would propel your website skywards with better PageSpeed and YSlow scores (for better SEO), and especially for mobile users.
Recently, we were honored as a Bronze winner for the Asia Pacific Stevie® and an Honorable Mention for our online newsroom at the PR Daily Awards. We accept those gratefully as a recognition for our nearly 20 years of hard work on web development.
Survival of the fittest is no cliché, but rules the light-speed world we live in today. While monolithic and gigantuan organizations and institutions are struggling along, some are finding that survival is about how brutal and honest you can be with pushing yourself towards progress and sustainability.