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Modern HD filmmaking and hybrid photography gear

Social conversations faded. What now for marketers?

For many practitioners and brand owners, going social seems like the most logical thing to do after the slow decay of mainstream media, where more and more people are shifting their reading and viewing habits away from traditional media, into the arms of mobile entertainment. And yes, that pot of gold at the end of the “social” rainbow did not materialize.

software

Miss the film look? Try filmconvert

I shot 35mm stills in my teens in the 1970s, and medium-format stills in my twenties, and there is still nothing that is like the “film” look, amidst everything digital today.

Mobile phone - make your business mobile

My top 10 apps for PR and Communication

Everyone loves lists, and having seen some lists of recommended mobile apps for PR practitioners out there, I offer some of my own, apps I actually use as a social media and PR consultant.

videography

Tips for simple cuts-only video editing

If you have video footage for simple editorial and VNR use, you may notice that putting these videos into a full-fledged NLE may be overkill for your team. Is there an easier way?

video rig

Smartphone video journalism for everyone

Someone once said the best camera is the one with you. I agree. There are many advanced professional cameras in the market, but all too often, the perfect video or still photographic opportunity slips away from us because we did not have a camera with us. Or did we?

computer keyboard

Analytics? Useful, but don’t go overboard

Every marketer or client seem to dive into analytics these days. But to what extent should we lean on analytics?

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