These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.
For me, 2017 was a disruptive and disrupting year. The year was like a long drawn battle where it demanded every ammunition for us, and literally seem to fly by right before our eyes. There are many disruptive changes in the communications industry, and it would be wise to be prepared for the new year. There are some observations and some forward projections that fellow marketers would surely have noticed from their own work. Let me briefly articulate some of them.