Thank you the good folks and judges at RAGAN, the leading PR news site, for naming our boutique agency as a Finalist in the 2015 PR Daily Awards!
Tag: technology Page 1 of 2
McGallen & Bolden Wins Bronze Stevie® Award in 2015 Asia-Pacific Stevie Awards
The recent Lenovo Superfish fiasco shows that marketing technology is no panacea. Some marketers seem persuaded that simply relying on things like “big data”, analytics, or third-party advertising platforms, will displace the need for more traditional means of reaching out to customers. Sadly, they are mistaken.
Social media platforms and apps, as with any other technology, is down to how committed you are.
Technology can seem to improve workflow and business processes, to reduce administrative overheads and errors. But do they improve customer service?
We often hear of “first mover’s advantage” in business and marketing, but not every first mover ends up the winner. There may be wisdom in not being the first, and having stamina and discernment instead.