Award-winning Marketing & B2B/B2C PR Agency in Singapore/Asia

Tag: technology Page 1 of 2

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Briefly: Leadership – customer service and warmth

The smallest things may mean the most to people, if you know how. It may be snippets of applied technology, or it may just be an honest and sincere smile.

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Finalist in the 2015 PR Daily Awards

Thank you the good folks and judges at RAGAN, the leading PR news site, for naming our boutique agency as a Finalist in the 2015 PR Daily Awards!

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McGallen & Bolden Wins Bronze Stevie® Award

McGallen & Bolden Wins Bronze Stevie® Award in 2015 Asia-Pacific Stevie Awards

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Marketing is human engagement, not technology or data obsession

The recent Lenovo Superfish fiasco shows that marketing technology is no panacea. Some marketers seem persuaded that simply relying on things like “big data”, analytics, or third-party advertising platforms, will displace the need for more traditional means of reaching out to customers. Sadly, they are mistaken.

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Facing the giants of social media

Social media platforms and apps, as with any other technology, is down to how committed you are.

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Tech improves service?

Technology can seem to improve workflow and business processes, to reduce administrative overheads and errors. But do they improve customer service?

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