Leading Marketing & PR Agency

Tag: sustainability

Kyoto, Japan

5 Recommendations for building lasting brands through heritage

If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng bakery. In November 2021, this old shop will close for good, serving the locals for the past 90 years and passing through 3 generations. It is an iconic brand no less, and one that took decades and nearly a century to hone. And it will be gone. Brands, need time to build, and good brands that last, need LOVE to build. What then, is the power of heritage in a brand?

Soaring above in a hot air balloon

Running the marathon against the COVID-19 crisis

COVID-19 has begun to look more like COVID-20, as it dominates and fuels much of the conversations on the mainstream media and social media as well. To you and I, leaders and business owners alike, this situation is unpleasant and leaves many unknowns. But some things are certain.

flying on a jet plane, passenger, flight, global citizen

Generation flux – From full-time to hybrid staffing models

Some young friends started hunting for jobs after graduation, and noticed that there seem to be more and more part-time or contract jobs, rather than outright full-time offerings. They are of course worried.

Soaring above in a hot air balloon

3 timeless business lessons from George Michael’s “Freedom! 90” song

The 1990s were golden years, where I worked for some amazing multinational giants from banking to audit, and life was skyrocketing. Music and the arts were simpler, happier, brighter.

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