Award-winning Marketing & B2B/B2C PR Agency in Singapore/Asia

Tag: social networks

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Is your social network profile looking anemic?

These days, we may get people wanting to connect with us. However, a profile with little or no information is uninspiring or downright suspicious.

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Organic reach and media ownership

Recently, there is a lot of talk about organic reach and the ever-changing game when immersed in social networks. How do we manage and control our content and outreach?

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Fans, Friends, or What?

In the rush to adopt social networks today, we hear of client companies pressing for more “fans” or “friends” to their social network communities. But what are “fans” and “friends” really, in the context of branding and marketing? What do these mean in real life?

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