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Tag: social media platforms

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Actionable social media audiences?

In the age of social media, numbers may seem seductive. But the reality is that on any marketing medium, we are seeking actionable fans and real customers, not mere numbers.

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Why boosting posts may frustrate you

Facebook has created a mechanism to allow page owners to “boost” the reach of their posts, which is really just a form of classified advertisements (those of you who are old school like me would understand). Sounds good?

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Fans? SEO? Focus on great content first

Companies struggling with social media and websites may have been zooming in on an ever-changing quicksand. Perhaps it works better to look at something else to engage customers instead.

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