All too often, there are two sides to the employment equation – employers, and employees. There will always be a tussle weighing remuneration against contribution, and perception versus reality.
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Public relations and communication are at the crossroads for many practitioners, with the avalanche of social media and mobile apps beating down conventional communication channels for a slice of the pie, if not the whole pie sometimes. What should practitioners do?
According to an insightful article in Inc. Magazine (April 2012 issue), business blogging is in decline (from 2010 to 2011), compared to the slow but steady growth of businesses on social media channels such as Facebook and Twitter.
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