Added January 2021 - Slideshare version of this post! If you are a CXO, the most important things that occupy must be two things - profitability and sustainability. You can be profitable today, but can you sustain the company for the infinity? Profitability and sustainability are therefore two sides of the same coin. You will have a dud coin if you only have one embossed side.
Tag: SEO Page 1 of 2
When Gutenberg was introduced on WordPress in 2017, users disliked it. Its block-based approach to content creation and editing was not elegant, but was gearing towards more design than substance, copying from lesser competitors like Wix.
Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet in 1996 till now, one of the worst problems and often neglected has been OPTIMIZATION, specifically FEO (front-end optimization).
Getting a website up is no longer difficult, at least on the surface. Anyone can claim to set up a website for you. But the secret about a high-performance website is what is done at the backend of the server level and are steeped in technical complexity that most web designers have no interest or knowledge of. Let's explore some of these secrets that would propel your website skywards with better PageSpeed and YSlow scores (for better SEO), and especially for mobile users.
Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?