McGallen and Bolden Asia

Award-winning Public Relations & Digital Marketing

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Digital marketing? It is just the baseline now

Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 figures, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.

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3 Litmus Tests for a Profitable Website

If you are a CXO, the most important things that occupy must be two things – profitability and sustainability. You can be profitable today, but can you sustain the company for the infinity? Profitability and sustainability are therefore two sides of the same coin. You will have a dud coin if you only have one embossed side.

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Insiders’ secret to website optimization

Getting a website up is no longer difficult, at least on the surface. Anyone can claim to set up a website for you. But the secret about a high-performance website is what is done at the backend of the server level and are steeped in technical complexity that most web designers have no interest or knowledge of. Let’s explore some of these secrets that would propel your website skywards with better PageSpeed and YSlow scores (for better SEO), and especially for mobile users.

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Increasing your marketing budget to beat your competition yet?

Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?

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Adblocking is changing advertising and helping everyone

There is an ongoing debate about adblocking, and how that could destabilize advertising online. However, is the debate useful or valid?

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SEO does not replace quality or branding

Some clients may imagine that SEO is the panacea to all problems and is the greatest thing to fix all the problems a company or its brands face. But, seriously?

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