McGallen and Bolden Asia

Award-winning Digital Marketing & PR Agency in Singapore/Asia

Tag: public relations

yingge taiwan

Unlimited revisions and the creative heartache

Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?

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Why every startup needs PR, agency or in-house

There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is that practical, realistic, or beneficial?

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Tree's deep roots - business longevity

The Future of PR is the Bottom Line

(Seamus Phan, creative director, contributed this on LinkedIn recently).

I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field.

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Sustainable brands, not stunts

A political leader was seen doing something that seemed rather humble. However, my initial admiration for the leader evaporated when I realized it was a stunt for an election campaign.

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empty glass bottles under the sun

Public Relations trends and beyond

Public Relations (PR) has gone through evolutionary and even revolutionary changes from the 1990s to today.

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Mobile phone - make your business mobile

Public Relations? No, much more!

One of the largest PR firms renamed to make clear that it manages much more than Public Relations, and includes digital communications. That is necessary and wise.

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