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in flight at 35,000 feet

Leadership – SWOT first, then go

The basics of management are often supplanted by "sexier" jargon, ideologies, or fads, especially in the 21st century. However, are the basics dead? No. The simplest ideas are sometimes the litmus test for leadership and management.

sword of the bushi, ninja, samurai

3 Tips to Build a Brand in 2020

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word "Zoom" exclusively for videoconferencing in her post.

plane flying PC

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

plane flying PC

4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry

Before the COVID-19 saga started, even in the early part of 2020, the so-called "influencer" arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of "influencers" changed.

flying on a jet plane, passenger, flight, global citizen

Are you feeling let down by your media monitoring service?

These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports - the prettier, the thicker, the better.

boeingngflightdeck courage,precision,leadership

Best Practices of Crisis Management And Communication in 2018

Crises are plaguing many organizations today, from governments, corporations, institutions, non-profits, smaller entities, and even individuals.

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