McGallen and Bolden Asia

Award-winning Digital Marketing & PR Agency in Singapore/Asia

Tag: pr

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Best Practices of Crisis Management And Communication in 2018

Crises are plaguing many organizations today, from governments, corporations, institutions, non-profits, smaller entities, and even individuals.

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9 observations of what 2017 meant for marketing and going forward in 2018

For me, 2017 was a disruptive and disrupting year. The year was like a long drawn battle where it demanded every ammunition for us, and literally seem to fly by right before our eyes. There are many disruptive changes in the communications industry, and it would be wise to be prepared for the new year. There are some observations and some forward projections that fellow marketers would surely have noticed from their own work. Let me briefly articulate some of them.

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Why every startup needs PR, agency or in-house

There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is that practical, realistic, or beneficial?

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