Leading Strategy & Communications Agency

Tag: mindshare

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Why every startup needs PR, agency or in-house

There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is that practical, realistic, or beneficial?

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Increasing your marketing budget to beat your competition yet?

Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?

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