McGallen and Bolden Asia

Award-winning Digital Marketing & PR Agency in Singapore/Asia

Tag: media coverage

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What NOT to expect with a PR agency

Some companies hop from one PR agency to another PR agency, blaming one after another about the lackluster PR. However, it is important to understand what PR is and is not, and what PR agencies actually do.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

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What are you really offering a corporate sponsor?

Every other day, we get bombarded with a request for sponsorship from a student somewhere, for our clients or our firm. However, rather than simply asking for something, what is it you are really offering a sponsor?

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

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