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Tag: measurement

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Getting a marketing lead? Hire right!

In my 30-odd years of professional life, I have found that there are gems who bring value to the business, and there are riffraff who bring mere entertainment, or worse, cause problems for busineses.

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Measuring PR effectiveness

One of the most controversial and disputed measurements in PR is Advertising Value Equivalency (AVE), which simplistically takes the advertising cost of a particular media and equate it to an “equivalency” in advocacy and reputation. This approach became outdated due to the following:

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