McGallen and Bolden Asia

Award-winning Public Relations & Digital Marketing

Tag: marketing Page 2 of 4

Seamus Phan, aviation enthusiast, and trainer at flightleaders.com

Tips for small businesses and startups – To expand is to survive

The media is not a pretty place. Whether we read, hear or see something in the media, invariably some gloom and doom news await us, ranging from wars, natural disasters, sanctions, and general shaky or volatile business climates.

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computer keyboard

Digital marketing? It is just the baseline now

Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 figures, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.

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yingge taiwan

Unlimited revisions and the creative heartache

Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?

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boeing 737ng flight deck - courage, precision, leadership

5 questions to gauge if your marketing team rocks

Every company that intends to grow and to solidify its brand has a marketing team (anywhere from one person or more). But how do you know if your marketing team are superstars?

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Soaring above in a hot air balloon

Increasing your marketing budget to beat your competition yet?

Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?

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Mobile phone - make your business mobile

5 tips to reach every consumer in bad times (Don’t be a generation-specific marketer)

I had the unpleasant experience recently in a situation, where one particular company harped ad nauseam about targeting the “millennials” in an expensive campaign, almost as if the rest of the generations are either irrelevant or non-existent. But the reality is that the millennials “Gen Y” make up only part of the consumer generation, and not more, or less important, than others.

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