In my 30-odd years of professional life, I have found that there are gems who bring value to the business, and there are riffraff who bring mere entertainment, or worse, cause problems for busineses.
Tag: marketing Page 2 of 5
Call me old-fashioned, but I still meander through the city malls here, usually to purge the cache in my brains, to be ready for the next wave of work that demands creativity. Yet, when I traverse through many of these malls, it is common to see white boarded walls in what used to be vibrant retail shops. There seems more and more white walled up spaces than there are active retail shops these days, and it is worrying. It reminds me of many years ago when I was in Melbourne, and there are streets of vacant shops, and plenty of “for lease” signs everywhere. We are now facing that here.
This is an almost pocket-sized book, and is a quick and easy read. Bobette Buster is a renowned storytelling consultant and lecturer, and shares her personal perspectives into storytelling.
The media is not a pretty place. Whether we read, hear or see something in the media, invariably some gloom and doom news await us, ranging from wars, natural disasters, sanctions, and general shaky or volatile business climates.