McGallen and Bolden Asia

Award-winning Public Relations & Digital Marketing

Tag: marketing (Page 1 of 4)

Soaring above in a hot air balloon

3 timeless business lessons from George Michael’s “Freedom! 90” song

The 1990s were golden years, where I worked for some amazing multinational giants from banking to audit, and life was skyrocketing. Music and the arts were simpler, happier, brighter.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2018 Seamus Phan et al. All rights reserved.

Danger sign

“Influencers”? Quick question – do they ask for money right away?

If you ask me, 99% of the so-called “influencers” aren’t really that at all, as they are self-created or agency-created entities, rather than community-endorsed individuals who move mountains. Let me give you who I would use as examples of true influencers – Jesus Christ, Apostle John the Beloved, President Vladimir Putin, Steve Jobs, Bill Gates, etc. You get the drift.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2018 Seamus Phan et al. All rights reserved.

Red Team (muay thai gloves) - red teaming consulting

Getting a marketing lead? Hire right!

In my 30-odd years of professional life, I have found that there are gems who bring value to the business, and there are riffraff who bring mere entertainment, or worse, cause problems for busineses.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2018 Seamus Phan et al. All rights reserved.

Soaring above in a hot air balloon

9 observations of what 2017 meant for marketing and going forward in 2018

For me, 2017 was a disruptive and disrupting year. The year was like a long drawn battle where it demanded every ammunition for us, and literally seem to fly by right before our eyes. There are many disruptive changes in the communications industry, and it would be wise to be prepared for the new year. There are some observations and some forward projections that fellow marketers would surely have noticed from their own work. Let me briefly articulate some of them.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2018 Seamus Phan et al. All rights reserved.

Leadership Secrets at 30,000 Feet training programs

3 tips to slowing the retail decay

Call me old-fashioned, but I still meander through the city malls here, usually to purge the cache in my brains, to be ready for the next wave of work that demands creativity. Yet, when I traverse through many of these malls, it is common to see white boarded walls in what used to be vibrant retail shops. There seems more and more white walled up spaces than there are active retail shops these days, and it is worrying. It reminds me of many years ago when I was in Melbourne, and there are streets of vacant shops, and plenty of “for lease” signs everywhere. We are now facing that here.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2018 Seamus Phan et al. All rights reserved.

Inside book pages - book reviews

Storytelling from Bobette Buster’s perspective

This is an almost pocket-sized book, and is a quick and easy read. Bobette Buster is a renowned storytelling consultant and lecturer, and shares her personal perspectives into storytelling.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2018 Seamus Phan et al. All rights reserved.

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