Award-winning Digital Marketing & PR Agency in Singapore/Asia

Tag: mainstream media

Soaring above in a hot air balloon

9 observations of what 2017 meant for marketing and going forward in 2018

For me, 2017 was a disruptive and disrupting year. The year was like a long drawn battle where it demanded every ammunition for us, and literally seem to fly by right before our eyes. There are many disruptive changes in the communications industry, and it would be wise to be prepared for the new year. There are some observations and some forward projections that fellow marketers would surely have noticed from their own work. Let me briefly articulate some of them.

DIY home repairs

Patching broken ceilings and branding

What has the chore of patching broken ceilings have to do with branding and marketing? In today’s rapidly changing media landscape, a lot.

videography

Front-page news and PR counsel

How often have you heard clients banging on the table wanting front-page news or prominent mention? What are the best ways of communicating good counsel to them?

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