Leading Strategy & Communications Agency

Tag: HTML5

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Remembering the empowerment of HyperCard

To many today, HyperCard is probably an unknown word. To some of us Mac pioneers in the 1980s, the mention of HyperCard would have fired up our “war” stories and what wonderful things we created then.

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Website optimization for marketing campaigns

Let us examine a typical scenario. A consumer products company engaged an interactive media agency to design a marketing campaign website for consumer engagement. While the site looks flashy, it ran into a lot of usability problems. How do you design a website for marketing that just works?

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