The venerable Yahoo Directory will be retired at the end of 2014, bearing witness to a golden age that has come and gone. What do marketers do in a quickening of the new media age?
Every company goes through one of either scenarios: (1) go belly up, or (2) become successful. If a company goes under, that’s the end of the story for that company. If a company becomes successful, again, it goes throgh one of either scenarios: (a) remain successful for a long time, or (b) lose sight of success after some time and decays to oblivion.