Some organizations create a façade of visual identity and branding, but neglect to brand their employees. They seem to forget that the most compelling brand are their employees, not just some fancy logos and banners.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.