Leading Strategy & Communications Agency

Tag: fans

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Actionable social media audiences?

In the age of social media, numbers may seem seductive. But the reality is that on any marketing medium, we are seeking actionable fans and real customers, not mere numbers.

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Fans, Friends, or What?

In the rush to adopt social networks today, we hear of client companies pressing for more “fans” or “friends” to their social network communities. But what are “fans” and “friends” really, in the context of branding and marketing? What do these mean in real life?

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