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Tag: experiment

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Social Media: Experiment or Strategy?

Social media is all the rage these days. At every cafe, every turn of the corner, in college, on the bus, practically anywhere, you can find someone on social media, tapping away on their smartphone or a tablet.

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What’s in a name for a brand?

Recently, I was reading an industry magazine. The editors conducted a tiny experiment to show that even the best search engines can produce mediocre results (or even completely hilarious ones), especially when you type in a very common name.

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