Leading Strategy & Communications Agency

Tag: events

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Sustainable brands, not stunts

A political leader was seen doing something that seemed rather humble. However, my initial admiration for the leader evaporated when I realized it was a stunt for an election campaign.


3 tips to avoid spectacular event failures

What happens when a bunch of people run amok doing nothing really, and yet fuss over microscopic things that lend no value to a successful event, but hamper its success? What to do to ensure a successful event instead?

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Event Selling & Marketing

In the cut-throat meeting and convention industry, sidelined by some client companies bringing events in-house, and the ever-laggard economy, can mean that some or many corners tend to be cut when selling or marketing to audiences. It seems that every industry focuses on numbers and nothing else, whether that be revenue numbers, or attendee numbers.

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