Have you noticed how frequently “accidents” occur on local highways? There are at least two reasons why – or the lack of these two reasons. Likewise, many leadership crashes happen because of the same two missing reasons.
There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is that practical, realistic, or beneficial?
Greg McKeown in his book “The Disciplined Pursuit of Less“, described that there are 2 kinds of people, essentialists, and nonessentialists. Terminologies aside, the notion that some people are distill their thoughts and actions down with focus and discipline, while most others drown in their own chaotic and undisciplined thoughts and actions, is the age-old and persistent reality we face. This is especially true today where many people delusionally believe they can “multitask” in the age of smart devices.
It is not easy to study in school these days. It is difficult to work in a competitive workplace today. It is even more difficult to set up shop. So why do it?