The 1990s were golden years, where I worked for some amazing multinational giants from banking to audit, and life was skyrocketing. Music and the arts were simpler, happier, brighter.
There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is that practical, realistic, or beneficial?
Greg McKeown in his book “The Disciplined Pursuit of Less“, described that there are 2 kinds of people, essentialists, and nonessentialists. Terminologies aside, the notion that some people are distill their thoughts and actions down with focus and discipline, while most others drown in their own chaotic and undisciplined thoughts and actions, is the age-old and persistent reality we face. This is especially true today where many people delusionally believe they can “multitask” in the age of smart devices.