Leading Strategy & Communications Agency

Tag: engagement

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Social media is not unidirectional advertising

How many business social media pages are truly relational and engaging? And yet, when we see successful social media pages, they tend to be pages that are not business pages. Why?

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Videos the way forward in user engagement

I have been in public relations since the early 1990s, and the industry was glacial in evolution. However, that has changed dramatically in recent years, with social media and mobile platforms erupting and forever changing how we communicate.

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