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Soaring above in a hot air balloon

Marketing is human engagement, not technology or data obsession

The recent Lenovo Superfish fiasco shows that marketing technology is no panacea. Some marketers seem persuaded that simply relying on things like “big data”, analytics, or third-party advertising platforms, will displace the need for more traditional means of reaching out to customers. Sadly, they are mistaken.

Japanese tea ceremony

Serve customers well, not with lawsuits

It seems ludicrous that a company would sue its paying customers, since customers pay the bills and ensure the survival of a company.

modern smartphone on the palm

Business lessons from buying a mobile phone

One of the best ways to learn about the customer service delivery of a business or a brand, is to visit one of its front-line retail outlets.

Japanese teppanyaki chef

Un-coupling from SEO and building real business

The perpetual struggle to chase after the circus of SEO has given many marketers migraine or more. And yet, the answer to succeeding in the market is found in fundamentals, and has not much to do with search engines.

Abundance of rice grains

Beating giants through faith and commitment

A simple looking plate of fried rice can cost mere dollars, but can embody decades of discipline, experience, and love behind it. A small roadside stall cook can easily beat the best chefs in a top restaurant, simply by some simple and yet demanding factors.

coffee cup

Tech improves service?

Technology can seem to improve workflow and business processes, to reduce administrative overheads and errors. But do they improve customer service?

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