The recent Lenovo Superfish fiasco shows that marketing technology is no panacea. Some marketers seem persuaded that simply relying on things like "big data", analytics, or third-party advertising platforms, will displace the need for more traditional means of reaching out to customers. Sadly, they are mistaken.
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It seems ludicrous that a company would sue its paying customers, since customers pay the bills and ensure the survival of a company.
One of the best ways to learn about the customer service delivery of a business or a brand, is to visit one of its front-line retail outlets.
The perpetual struggle to chase after the circus of SEO has given many marketers migraine or more. And yet, the answer to succeeding in the market is found in fundamentals, and has not much to do with search engines.
A simple looking plate of fried rice can cost mere dollars, but can embody decades of discipline, experience, and love behind it. A small roadside stall cook can easily beat the best chefs in a top restaurant, simply by some simple and yet demanding factors.
Technology can seem to improve workflow and business processes, to reduce administrative overheads and errors. But do they improve customer service?