I had the unpleasant experience recently in a situation, where one particular company harped ad nauseam about targeting the “millennials” in an expensive campaign, almost as if the rest of the generations are either irrelevant or non-existent. But the reality is that the millennials “Gen Y” make up only part of the consumer generation, and not more, or less important, than others.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.