The basics of management are often supplanted by “sexier” jargon, ideologies, or fads, especially in the 21st century. However, are the basics dead? No. The simplest ideas are sometimes the litmus test for leadership and management.
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The recent events around the world showed me one thing – some people can make simple things ridiculously complex and ultimately fail, while fewer other people, a select few, are able to make complex things ridiculously simple and succeed. It is simple, just as any coder knows, the more elegantly simple the code, the less vulnerabilities and the faster the execution and results.

When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory (the TV series that ran for an amazing 12 seasons). Yes, physics, to many, may just be something esoteric scientists are stretched out in a room drawing figures and charts on a whiteboard for days on end.

Imagine, in the deep of COVID-19 season, where almost every airline is languishing or even facing closure, including stalwarts, there are a few which actually turned a profit.

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post.

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.