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Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry

Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of “influencers” changed.

Soaring above in a hot air balloon

Running the marathon against the COVID-19 crisis

COVID-19 has begun to look more like COVID-20, as it dominates and fuels much of the conversations on the mainstream media and social media as well. To you and I, leaders and business owners alike, this situation is unpleasant and leaves many unknowns. But some things are certain.

flying on a jet plane, passenger, flight, global citizen

Should you only hunt for a PR agency when a crisis hits you?

In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender, with 4 PR agencies immediately declining, and 4 declining later on. These were all large or global PR agencies.

Leadership Secrets at 30,000 Feet training programs

You want to be a real leader? Simulate everything until you master all

One of the hallmarks of leadership is to have immersive experiences that you can relate to personally, and then nuancing them to help develop your own people working with you. However, short of being hands-on on every single task, what are some of the options for gaining such experiences, especially for an emerging leader, a leader in training, or even a leader already entrenched in the field but placed in even more challenging environments?

Seamus Phan, keynote speaker, APATS 2016 (Asia Pacific Training Symposium), Singapore

Leadership training for aviation

After spending the entire year so far laboring together, Capt Michael Caston and our lead trainer Seamus Phan co-developed two training programs specifically for the aviation industry – Servant Leadership for Aviation, and Customized Interactive Training for Aviation.

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