McGallen and Bolden Asia

Award-winning Public Relations & Digital Marketing

Tag: creativity

Danger sign

Insights and Experience trumps mere creative window dressing

“I am not happy with the font. I don’t like how this chart is illustrated. I need more creativity from you in the photograph you shot for this campaign. I need more vibrance in the colors in this image…”

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Soaring above in a hot air balloon

Marketing is human engagement, not technology or data obsession

The recent Lenovo Superfish fiasco shows that marketing technology is no panacea. Some marketers seem persuaded that simply relying on things like “big data”, analytics, or third-party advertising platforms, will displace the need for more traditional means of reaching out to customers. Sadly, they are mistaken.

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porcelain kiln

Creativity and innovation – may the child lead us

What do the greatest minds such as Leonardo Da Vinci, Dr Albert Einstein, Nikola Tesla, Sir Isaac Newton, and many others, have in common – genius aside?

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